Since the “capsule vending machine” was installed in the Shenyang subway a few days ago, it has attracted large crowds of local residents. People lined up to get their hands on their own Capsule Silky piece, while also hoping to score an unexpected surprise. The campaign also drove many consumers to visit stores to inquire about and purchase the silky products, resulting in bustling crowds. The Capsule Silky quickly became the hottest product of the spring season.
Austrian outdoor brand NORTHLAND has always advocated for a comfortable and carefree outdoor lifestyle, and has continuously developed new high-quality outdoor products to support that vision. In terms of brand promotion, NORTHLAND is also constantly innovating and daring to explore. Just last winter in 2012, NORTHLAND launched the nation’s first 3D subway car advertising campaign in Shenyang, which caused a sensation. This year’s “capsule vending machine” installation in the subway once again brought a tech-savvy, urban outdoor experience to the residents of Shenyang.