The China (Shanghai) International Boat Show (CIBS2013), in collaboration with the China (Shanghai) Elite Lifestyle Show (ELS2013) and the China (Shanghai) International Leisure Industry Expo (Expo Leisure2013), will be held at the Shanghai World Expo Exhibition & Convention Center from April 11 to 14, aiming to establish itself as the “flagship exhibition of the entire Asian boating industry chain.”
Having reached its 17th year, the China (Shanghai) International Boat Show has become the largest comprehensive boating exhibition in Asia and the longest-running one in China, successfully solidifying its status as the flagship exhibition of the Asian boating industry chain. This achievement is attributed to the “right timing, geographical advantage, and harmonious human effort”: China’s robust economic growth has provided a favorable opportunity for the development of the boating market, the unique geographical advantages of the China (Shanghai) International Boat Show, and its influence that far surpasses that of boating exhibitions in countries such as Japan, South Korea, and Singapore in terms of both scale and audience.
The China (Shanghai) International Boat Show is not just a boat exhibition; it also effectively integrates the China (Shanghai) Elite Lifestyle Show (ELS) and the International Leisure Industry Expo (Expo Leisure). The three events are not only closely linked but also complement each other, forming a “golden triangle” structure of the entire industry chain.
It is reported that last year’s boat show attracted 31,835 visitors from 73 countries, with over 450 domestic and international brands participating, and the transaction volume reached as high as 2.2 billion RMB, setting a new record and firmly establishing Shanghai’s leading position as the “flagship boating exhibition in Asia.” The China (Shanghai) International Boat Show has become the first choice for many new brands entering China, for product launches, and for showcasing new technologies.
This year, the China (Shanghai) International Leisure Industry Expo appears for the first time as an independent exhibition, becoming one of the key highlights of the 18th China (Shanghai) International Boat Show in 2013.
The International Leisure Industry Expo strives to build a “total sports” exhibition concept, aiming to provide a B2B and B2C exchange and trading platform for consumer groups at home and abroad who value a fashionable and leisure-oriented lifestyle.
What’s particularly exciting is that this year’s RV and camping exhibition area will have the opportunity to showcase the “world’s most expensive RV,” the German VOLKNER brand represented by the American Trading Company, valued at 35 million RMB. At the same time, more affordable RVs worth over a hundred thousand RMB will also be displayed to the public, promoting parent-child activities and family travel.