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The Travel Goods Expo showcases "splendor" and highlights smart tourism

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — The China International Travel Goods Expo (hereinafter referred to as the "Travel Goods Expo") is a large-scale international exhibition of travel goods jointly organized by the National Tourism Administration and the People's Government of Zhejiang Province. It serves as a major platform for accelerating the transformation and upgrading of the tourism industry and promoting the development of tourism economy. As a highly influential Chinese brand in the travel goods exhibition sector...
    The China International Travel Goods Expo (hereinafter referred to as the "Travel Goods Expo") is a large-scale international exhibition of travel goods jointly organized by the National Tourism Administration and the People's Government of Zhejiang Province. It serves as a major platform for accelerating the transformation and upgrading of the tourism industry and promoting the development of tourism economy. As a highly influential Chinese brand in the travel goods exhibition sector, it is one of the key exhibitions nurtured by the state. The expo has been successfully held four times, and the fifth edition was grandly held at the Yiwu International Expo Center from May 24–27, 2013. Focusing on four major industry sectors—travel equipment and supplies, leisure travel products, hotel supplies, and travel souvenirs—the event demonstrated the "internationalization, specialization, marketization, and branding" standards of the Travel Goods Expo. Yiwu is China’s tenth "special economic zone." The prosperity of the Yiwu market has driven rapid development in the market economy and tourism economy, and promoted the integration of the tourism industry.

Procurement and Ordering Fair at the Fourth Travel Goods Expo

    When thinking of Yiwu, the Travel Goods Expo is often the first thing that comes to mind. Looking at the present, the region’s unique resources and market advantages provide the prerequisite conditions for hosting the expo in Yiwu. At the previous edition of the Travel Goods Expo, the transaction volume reached 3.096 billion yuan, a year-on-year increase of 13.65%, with 9,216 professional trade merchants from overseas attending. Therefore, this edition of the Travel Goods Expo will place greater emphasis on attracting professional buyers by building on the success of the previous event, focusing on inviting professional buyers with genuine trade intentions, prioritizing buyer needs, and ensuring personalized services for exhibitors and attendees.
    A series of supporting activities will also be held during the expo to further enhance the vibrant atmosphere of the event. The organization of the fifth China International Travel Goods Expo is also gradually aligning with international standards.

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