Clorts originates from the combination of “CLIMB” (climbing) and “SPORTS” (sports). With innovation and exploration as its breakthrough, and the belief of “scaling new heights and challenging oneself,” it calls on people to step outdoors, enjoy the happiness of outdoor leisure sports through activities close to nature, and feel the comfortable life brought by outdoor tech products. This July, Clorts will once again participate in the 2013 Asia Outdoor Show. What’s different this time is that Clorts will showcase a brand-new outdoor philosophy—“Leisure Lifestyle”—and demonstrate through action that leisure outweighs challenge.
Clorts’ new outdoor philosophy — “Leisure Lifestyle”
With the popularization and development of outdoor sports, the original concept of outdoor activities, which was limited to “challenging nature, exploring the wild, and stimulating the self,” has been redefined. Clorts’ new outdoor philosophy no longer focuses solely on adventurous challenges of conquering nature, but rather on integrating oneself into nature, feeling it, and relaxing the self—thus achieving a “Leisure Lifestyle” outdoor approach that people pursue and love.
To meet people’s needs for outdoor leisure and urban travel, Clorts perfectly blends technology and fashion in its product design and manufacturing. Products undergo extremely strict and repeated field testing, are made from internationally standardized professional outdoor materials, and feature technological innovations in design, infused with brand-new international fashion concepts. Starting from the second half of 2012, Clorts also underwent comprehensive upgrades in distribution channels and brand image. At the same time, there was a significant improvement in both product quality and fashion level. The brand further integrated high-end international outdoor footwear production and design resources, hired an Italian design team to join the Clorts All-Weather Outdoor Technology R&D Center, bringing new vitality to Clorts and elevating it to a higher level. Today, the new flagship store showroom has been completed, and its heavy metal-inspired new look breaks the conventional style of outdoor gear stores, infusing Clorts with a noble and extraordinary spirit.
With the popularization and development of outdoor sports, the original concept of outdoor activities, which was limited to “challenging nature, exploring the wild, and stimulating the self,” has been redefined. Clorts’ new outdoor philosophy no longer focuses solely on adventurous challenges of conquering nature, but rather on integrating oneself into nature, feeling it, and relaxing the self—thus achieving a “Leisure Lifestyle” outdoor approach that people pursue and love.
To meet people’s needs for outdoor leisure and urban travel, Clorts perfectly blends technology and fashion in its product design and manufacturing. Products undergo extremely strict and repeated field testing, are made from internationally standardized professional outdoor materials, and feature technological innovations in design, infused with brand-new international fashion concepts. Starting from the second half of 2012, Clorts also underwent comprehensive upgrades in distribution channels and brand image. At the same time, there was a significant improvement in both product quality and fashion level. The brand further integrated high-end international outdoor footwear production and design resources, hired an Italian design team to join the Clorts All-Weather Outdoor Technology R&D Center, bringing new vitality to Clorts and elevating it to a higher level. Today, the new flagship store showroom has been completed, and its heavy metal-inspired new look breaks the conventional style of outdoor gear stores, infusing Clorts with a noble and extraordinary spirit.
Korean style + Italian flair = bold fashion
It is understood that in 2013, as the brand’s distribution channels transition from specialized outdoor stores to shopping malls and department stores, Clorts will launch a brand-new terminal image, managed comprehensively by an international expert team. This time at the show, Clorts hopes to present its brand-new image and strategic plan to partners, and places great emphasis on on-site recruitment. This season’s products incorporate Italian elements into the originally Korean-influenced designs, making them even more open and fashionable, with bolder color schemes. It is reported that Clorts currently relies mainly on Korean designers, while drawing inspiration from teams in Italy, the UK, Singapore, and others, making the products more international. At the same time, Clorts has newly launched GODOVIC, a fast-fashion outdoor travel footwear brand better suited to the purchasing power of the general public, which will make its debut through outdoor stores and shopping malls.
