On July 8, 2013, Kolumb's 2014 Spring/Summer new product launch and order fair took place in Shanghai as scheduled. As a key milestone on Kolumb's journey of brand innovation and evolution, this launch themed "Tibet Discovery" took "change" to the extreme, impressing audiences with vibrant colors and bold designs. Are you ready for Kolumb to wow you in Spring/Summer 2014?
The theme of this launch, "Tibet Discovery," speaks for itself—discovering the essence of Tibetan culture and the meaning of life in one of the most culturally and ecologically rich regions. By combining ecology with humanity and focusing on protecting the diversity of Tibet’s ecological environment, the launch also reflects the core mission of Kolumb’s "Light Outdoor Eco Fund." That’s why designers have specially introduced the Qiangtang series—stay tuned.
The apparel in the 2014 Spring/Summer collection continues the path of "evolution," making bold reforms to traditional designs. With bright color palettes, comfortable fits, and a mix of exaggerated styles and timeless classics, the collection is a visual feast in itself. Coupled with Kolumb’s official partnership since 2013 with top-tier outdoor waterproof and breathable fabric GORE-TEX, and the widespread use of new cooling technology, the 2014 Spring/Summer collection is truly full of "substance."
The "evolution" and innovation in the footwear line are reflected in two aspects: "lightweight" and "comfort." Being able to "walk with ease" depends not only on your stamina but also on whether your footwear is light and comfortable enough. The 2014 Spring/Summer collection combines "light hiking" with "cool travel," giving you a refreshing and invigorating experience on the go.
In today’s highly competitive outdoor industry, to carve out a place for Kolumb, we need change and evolution. So come see the new Kolumb, get close to our efforts, and feel our changes and perseverance.
The theme of this launch, "Tibet Discovery," speaks for itself—discovering the essence of Tibetan culture and the meaning of life in one of the most culturally and ecologically rich regions. By combining ecology with humanity and focusing on protecting the diversity of Tibet’s ecological environment, the launch also reflects the core mission of Kolumb’s "Light Outdoor Eco Fund." That’s why designers have specially introduced the Qiangtang series—stay tuned.
The apparel in the 2014 Spring/Summer collection continues the path of "evolution," making bold reforms to traditional designs. With bright color palettes, comfortable fits, and a mix of exaggerated styles and timeless classics, the collection is a visual feast in itself. Coupled with Kolumb’s official partnership since 2013 with top-tier outdoor waterproof and breathable fabric GORE-TEX, and the widespread use of new cooling technology, the 2014 Spring/Summer collection is truly full of "substance."
The "evolution" and innovation in the footwear line are reflected in two aspects: "lightweight" and "comfort." Being able to "walk with ease" depends not only on your stamina but also on whether your footwear is light and comfortable enough. The 2014 Spring/Summer collection combines "light hiking" with "cool travel," giving you a refreshing and invigorating experience on the go.
In today’s highly competitive outdoor industry, to carve out a place for Kolumb, we need change and evolution. So come see the new Kolumb, get close to our efforts, and feel our changes and perseverance.
(A glimpse of the new products inside the venue)