Recently, Bill Werlin, former president of The North Face and former executive at Patagonia, has joined the Outdoor Products Retail Industry Association (CORA) to jointly promote China’s outdoor industry. Mr. Zeng Weigang, General Manager of CORA, expressed a warm welcome to Bill’s joining and voiced strong confidence in the company’s future development prospects.
Bill Werlin has been involved in the outdoor industry for many years and brings extensive experience. This powerhouse collaboration comes as CORA celebrates eight years since its establishment in China. Its brands, including Patagonia and Gregory, have become top choices among Chinese outdoor enthusiasts. Now, the well-known American outdoor footwear brand KEEN has also joined the CORA family, greatly enriching the company’s product line. This year, Bill Werlin will support CORA’s management team to drive national sales growth and contribute to the development of China’s outdoor industry.