LI-NING ADVENTURE, although launched in 2012, garnered considerable industry attention. However, unlike other outdoor brands backed by traditional sports group brands, LI-NING ADVENTURE is an authorized brand under the Li-Ning Group, with its own brand identity, product characteristics, and partners. The brand will make its first appearance at the 2013 Asia Outdoor Exhibition from July 24 to 27.
The participation in this exhibition holds threefold significance for LI-NING ADVENTURE: First, the professional audience at the Asia Outdoor Exhibition provides more opportunities for specialized channel partnerships, opening wide doors for the brand to rapidly develop targeted sales channels. Through this showcase, it will present itself comprehensively to consumers and dealers—especially those in southern China—from its latest clothing styles to the newest store design concepts, all of which can be viewed at the exhibition. Second, the professional level of the exhibition offers LI-NING ADVENTURE a chance for horizontal communication, helping the brand gain industry recognition and respect more quickly. Lastly, among the professional attendees of the Asia Outdoor Exhibition are outdoor club leaders and active figures in outdoor sports who have direct contact with various products and better represent user opinions and needs. LI-NING ADVENTURE will engage in face-to-face communication with these attendees on-site, improving products based on their feedback to enhance product awareness and trust.