HowToTrip Outdoor Products Co., Ltd. was founded in early 2006, headquartered in Xiamen, Fujian. With the mission of promoting a healthy and fashionable outdoor lifestyle and establishing China’s leading outdoor sports products retail channel brand, it provides outdoor and travel enthusiasts with multi-brand, full-range, personalized, and high-quality travel and outdoor products. The company represents and distributes over thirty well-known domestic and international brands, including Tecnica, Toread, Vaude, Deuter, Karrimor, Acome, Green Gaint, Spountin, Alpine Pro, Puaeland, Outdo, MG-V, Alocs, Surei, Polar Bottle, and Fizant. Product categories include tents, backpacks, sleeping bags, outdoor shoes, stylish outdoor apparel, self-driving accessories, and outdoor gear, meeting the needs of various users from professional outdoor adventurers to casual travelers.
HowToTrip’s multi-brand outdoor products chain serves as a direct window for offering advisory services on outdoor travel products to Chinese travel and outdoor enthusiasts. By December 2012, it had opened directly operated or franchised stores in twenty-seven provinces, autonomous regions, and municipalities across the country, and had established close collaborations with several well-known domestic department store chains.
HowToTrip will follow a strategic development plan that evolves from being a professional outdoor products channel provider, to becoming a renowned outdoor products channel brand, and ultimately transforming into an outdoor lifestyle service provider offering comprehensive travel services. It aims to work together with domestic and international peers to promote the development of China’s outdoor industry.