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Knowing European hotels means understanding you better—Experience the new HRS global hotel booking platform.

Published: 2026-09-24 👁 101 views
Last updated 2026-09-24 — Traveling to Europe has just become more affordable, secure, and enjoyable for Chinese tourists. At the HRS press conference on July 16, 2013, Pan Ji, Managing Director of Consumer Business for Greater China at HRS, announced that with the launch of the fully revamped Chinese version of the HRS global booking website, HRS is making a comprehensive entry into the Chinese B2C market. This means that Chinese...
    Traveling to Europe has just become more affordable, secure, and enjoyable for Chinese tourists. At the HRS press conference on July 16, 2013, Pan Ji, Managing Director of Consumer Business for Greater China at HRS, announced that with the launch of the fully revamped Chinese version of the HRS global booking website, HRS is making a comprehensive entry into the Chinese B2C market. This means Chinese tourists will now have access to a powerful and professional European hotel booking expert. Whether via the HRS website or mobile app, travelers can swiftly search among over 250,000 hotels across 180 countries worldwide—with no prepayment required, free booking and cancellation, and the most competitive prices globally. This marks a significant improvement to the previously challenging experience of booking European hotels in China.

Pan Ji, Managing Director of Consumer Business for Greater China at HRS, announces HRS's full entry into the Chinese B2C market.

    Over 250,000 hotel options covering 180 countries and regions.

  With 41 years of experience, HRS boasts a comprehensive database of over 250,000 hotels across 180 countries and regions. To ensure authenticity and ease of selection, the website provides detailed hotel descriptions along with photos and videos. Additionally, user-generated reviews and comments—totaling 3 million—offer valuable insights to help travelers choose the right accommodation. Notably, only guests who have actually stayed at a property can submit reviews, which is a key strength of HRS’s evaluation system.

  “European Travel” hotel bookings are no longer limited to one type.

  On the HRS global booking platform, users can find and reserve everything from classic and elegant castle lodgings to modern hotels, and even uniquely themed accommodations. Whether you’re looking for design hotels, spa resorts, or castle stays, there's something to suit every preference. This diversity eliminates the problem of limited and low-quality hotel options common in domestic booking resources.

  HRS Chinese Guest Benefits—Enjoy half-price deals every day.

  HRS has introduced customized services for Chinese travelers, including “Chinese Guest Benefits (China Friendly)” and the “HRS Daily Deals” channel. “Chinese Guest Benefits” features a curated selection of hotels offering tailored services for Chinese visitors. “HRS Daily Deals” highlights selected hotels available at half price daily, enabling travelers to enjoy premium services at minimal cost.

  Moreover, HRS offers exclusive discounted hotels, guaranteeing room rates at least 10% lower than other online platforms under the same booking conditions. Popular hotels also feature special booking terms and attractive price promotions.

  41 years of quality service—Free booking and cancellation.

  With over 41 years of experience in hotel reservations, HRS generally allows guests to book without prepaying room fees—payment is made only upon arrival. For standard bookings, guests can also cancel free of charge, greatly increasing booking flexibility. Furthermore, by logging into the “My HRS” personal account area, users can save favorite hotels, use booking templates, set preferences, and review booking history.

  HRS also operates a 24-hour customer service hotline for assistance at any time. In Shanghai, China, HRS has a dedicated team serving local customers. HRS’s hotel experts ensure all partner properties meet strict quality standards and conduct regular inspections to maintain consistent excellence.

  For smartphone bookings, the HRS mobile app is highly user-friendly and feature-rich. As early as 1999, HRS pioneered mobile web-based hotel booking—a first globally. With the rise of smartphones, HRS has continued to develop its app across multiple platforms including Android, iOS, BlackBerry, and Windows Phone, while consistently setting new industry standards.

  Focused exclusively on hotel bookings, HRS offers unmatched expertise and resources, providing Chinese travelers with the best selection and pricing for European accommodations. True to its philosophy of “Knowing Europe, knowing hotels, means understanding you better,” HRS is committed to developing the most traveler-friendly services for Chinese guests. As Europe’s hotel booking expert, it aims to deliver services that are tailored to the needs of Chinese travelers.

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