Shenzhen RBIKE Trading Co., Ltd., abbreviated as “RBIKE,” is a national chain specializing in the sale of world-renowned brand bicycles such as Ferrari, Lamborghini, and JEEP, as well as related premium products. It has established nearly 200 exclusive chain stores in shopping malls or top-tier department stores across the country. RBIKE promotes a fashionable, eco-friendly, and healthy way of enjoying the outdoors, calling for a return to nature and the joy of cycling.

Making its first appearance at the Asia Outdoor Exhibition this year, RBIKE brings the 2014 models of Ferrari, Lamborghini, and JEEP bicycles, as well as the RBIKE series of bicycles positioned for fast fashion. This allows outdoor enthusiasts to experience the latest international styles of Ferrari, Lamborghini, and JEEP bicycles right here in Nanjing.
Cycling itself is a form of outdoor activity. RBIKE believes that riding is a lifestyle—representing fashion and taste, personal health, and a sense of social responsibility. Zhou Jiannong, General Manager of Shenzhen RBIKE Trading Co., Ltd., stated that this exhibition is not only about introducing RBIKE as a fashionable and leisure-oriented bicycle brand but also about encouraging people to view cycling—an environmentally friendly aspect of outdoor sports—with greater optimism and appreciation.
RBIKE bicycles use the same manufacturing processes, production lines, quality standards, and control systems as those of Ferrari, Lamborghini, and JEEP brand bicycles, ensuring the same high level of quality. RBIKE innovatively employs a sharp frame structure design, breaking away from the conventional triangular frame to make the bike lighter and stronger. With Italian-style color schemes and functional options inspired by Bologna, RBIKE bicycles showcase a unique and cutting-edge fashion. This year, the RBIKE series of bicycles will be launched nationwide.
In addition, RBIKE will also showcase internationally synchronized Harley and Hummer-style electric-assist bicycles at the exhibition. High-end electric-assist bikes represent the latest trend in global cycling, allowing consumers to enjoy the pleasure of riding in comfort and ease.