7Month24Day, the 8th Asia Outdoor Exhibition welcomed major outdoor brandsCamelas Camel made its debut. A full range of new professional outdoor products on display, the launch of the Rugged Traveler Program, satellite link-ups with mountaineering heroes, and mysterious gifts from spokesperson Han Han—……this series of marketing moves attracted a large number of outdoor enthusiasts to participate, makingCamelCamel the undisputed big winner of this outdoor exhibition.
The Rugged Traveler Program receives fierce applications
The most popular offering is the “Camel Rugged Traveler Program” launched by Camel for“Camelprofessional outdoor enthusiasts.”Outdoor enthusiasts only need to apply and go through a review process to receive approximately5-6worth of outdoor gear sponsorship for the year. During Camel’s participation in the Nanjing Asia Outdoor Exhibition, on-site registration will be accepted for the first time. This program is based on outdoor enthusiasts with experience in the field and is divided intoAandBtwo tiers. Applicants for theAtier must have5years of outdoor experience, no endorsements from other brands, and those with climbing experience above5000meters will be given priority in the review process; while theBtier has more lenient requirements; the program plans to sponsor approximately80individuals.
After successfully applying to become a“Rugged Traveler,”you will enjoy the right to prioritize applying for activities with Camel and receive more support; this is actually another highlight that makes the program popular, meaning outdoor enthusiasts can organize more people to join outdoor sports under certain conditions, creating a win-win-win situation for the enthusiasts, the general public, and Camel. It is revealed thatCamelCamel plans to customize promotional support for activities for the Rugged Travelers, enabling them to influence and encourage more ordinary people to love outdoor sports. The registration period lasts for one month starting from7Month24, and since the activity began, it has already received approximately1hundred applications.