Austrian NORTHLAND “Walking” Ambassador Teams Up with Chen Kun

    Walking, once started, never ends. On July 24, the internationally renowned outdoor brand NORTHLAND from Austria proudly announced that renowned Austrian traveler and co-founder of NORTHLAND, Susanne Borufka, will serve as the brand’s “Walking” Ambassador, joining Chen Kun’s “Power to Go” initiative on a carefree walking journey through the Himalayas. It is reported that as a representative brand of comfortable outdoor living, NORTHLAND from Austria has specially provided a full set of outdoor equipment solutions for Chen Kun’s “Power to Go.” No matter how rugged the path, team members can still enjoy NORTHLAND’s most comfortable and carefree professional support, allowing their minds to be thoroughly purified and elevated through intimate communion with nature.
To many, the outdoors is synonymous with professionalism, but NORTHLAND brings Austria’s comprehensive comfort-oriented outdoor technology and products to China. Its brand philosophy of “Comfortable Movement, Free Spirit” has been highly recognized by the “Power to Go” team. As a public welfare project for mental development initiated by the famous actor Chen Kun, “Power to Go” has always advocated finding tranquility and inner enlightenment through walking. It is precisely this complete spiritual alignment and the comfortable experience with NORTHLAND products that led “Power to Go” to choose NORTHLAND from Austria as its sole designated equipment sponsor. Susanne Borufka was selected to become the NORTHLAND “Walking” Ambassador, joining Chen Kun on a journey of freedom.