On July 27, the 2013 (8th) Asia Outdoor Trade Show successfully concluded at the Nanjing International Expo Center. Over the four-day event, the pavilion housing professional outdoor brands KAILAS, VAUDE, and MEINDL captivated audiences with its grand setup, diverse activities, and highest foot traffic, delivering a professional, spectacular, and outstanding outdoor exhibition that received widespread praise from attendees.
KAILAS Chapter
Professional Product Showcase
Throughout the four-day exhibition, KAILAS, VAUDE, and MEINDL’s nearly 1,000-square-meter pavilion drew massive crowds, attracting numerous visitors. At this Asia Outdoor Show, KAILAS focused on showcasing technical climbing gear, including the debut of five new climbing series—mountaineering, rock climbing, and more—each featuring distinctive and technologically advanced products. This was driven not only by the latest product offerings and optimized combinations but also by the application of new materials and technologies. Examples include rock climbing equipment, climbing apparel, extreme series clothing, and lightweight waterproof ultra-thin windbreakers. These products garnered significant attention from on-site visitors.
Throughout the four-day exhibition, KAILAS, VAUDE, and MEINDL’s nearly 1,000-square-meter pavilion drew massive crowds, attracting numerous visitors. At this Asia Outdoor Show, KAILAS focused on showcasing technical climbing gear, including the debut of five new climbing series—mountaineering, rock climbing, and more—each featuring distinctive and technologically advanced products. This was driven not only by the latest product offerings and optimized combinations but also by the application of new materials and technologies. Examples include rock climbing equipment, climbing apparel, extreme series clothing, and lightweight waterproof ultra-thin windbreakers. These products garnered significant attention from on-site visitors.
On-site Showcase of KAILAS Professional Climbing Series – 1
On-site Showcase of KAILAS Professional Climbing Series – 2
KAILAS’s Popular Waterproof Ultra-Thin Windbreaker
On-site Showcase of KAILAS Professional Climbing Series – 3
On-site Showcase of KAILAS Professional Climbing Series – 4
Jointly Organizing a Comprehensive Bouldering Competition with TNF
On July 24 and 25, the professional outdoor brand KAILAS joined forces with TNF, the China Mountaineering Association, and the Asia Outdoor Exhibition to host a large-scale bouldering competition for the show. This collaboration among four major entities marked the first of its kind in the history of the Nanjing outdoor exhibition. Together, they invited top domestic and international climbers to participate, with several KAILAS team members—Wang Qinghua, He Shan Hui, Xie Weicheng, and Liu ?Qing—taking part in the competition, route setting, and other related work.
On July 24 and 25, the professional outdoor brand KAILAS joined forces with TNF, the China Mountaineering Association, and the Asia Outdoor Exhibition to host a large-scale bouldering competition for the show. This collaboration among four major entities marked the first of its kind in the history of the Nanjing outdoor exhibition. Together, they invited top domestic and international climbers to participate, with several KAILAS team members—Wang Qinghua, He Shan Hui, Xie Weicheng, and Liu ?Qing—taking part in the competition, route setting, and other related work.
Bouldering Competition Scene
The event exemplified the unity and harmony of the outdoor community, helping to promote the development of bouldering in China. As Mr. Zhong from KAILAS, the initiator and supporter of the event, stated: “Brands compete with each other, but the growth of the industry requires joint efforts.” Compared to other outdoor sports, domestic mountaineering has seen relatively slower growth. To boost both mountaineering and climbing, this year’s Asia Outdoor Exhibition specially launched a major and unique bouldering competition, bringing these activities into the spotlight for the public and media, thereby expanding participation.
Large Audience Gathers to Watch the Bouldering Competition
Two KAILAS Products Win Asia Industry Awards
During the exhibition, the Asia Outdoor Exhibition organizers announced the latest news: after two days of careful evaluation by eight expert judges, the winners of the 4th Asia Outdoor Industry Awards were revealed. Two products submitted by KAILAS stood out from over 100 entries and were both awarded the Asia Industry Award—they are KAILAS’s latest “Swift” ice screw and the Bull C Men’s Climbing Denim Jeans.
During the exhibition, the Asia Outdoor Exhibition organizers announced the latest news: after two days of careful evaluation by eight expert judges, the winners of the 4th Asia Outdoor Industry Awards were revealed. Two products submitted by KAILAS stood out from over 100 entries and were both awarded the Asia Industry Award—they are KAILAS’s latest “Swift” ice screw and the Bull C Men’s Climbing Denim Jeans.
KAILAS Award-Winning Gear: “Swift” Ice Screw
KAILAS Award-Winning Apparel: Bull C Men’s Climbing Denim Jeans
Press Conference Announcing Collaboration with Polygiene Fabric
During the exhibition, KAILAS and VAUDE, together with Polygiene, held a press conference on July 24, 2013, from 1:00 PM to 2:00 PM at Booth C4300 in the KAILAS Pavilion at the Nanjing show to officially announce their strategic partnership. That day, Mr. Christian von Uthmann, President of Polygiene, along with relevant technical personnel from KAILAS and VAUDE, were present to introduce the unique benefits of Polygiene’s odor control technology. The press conference also attracted numerous industry journalists to attend and report. The Swedish Polygiene technology is recognized as one of the world’s best antimicrobial and odor elimination solutions, holding an unquestioned leading position in the markets of Japan, Europe, and the United States, and collaborating with over 50 world-renowned brands.
During the exhibition, KAILAS and VAUDE, together with Polygiene, held a press conference on July 24, 2013, from 1:00 PM to 2:00 PM at Booth C4300 in the KAILAS Pavilion at the Nanjing show to officially announce their strategic partnership. That day, Mr. Christian von Uthmann, President of Polygiene, along with relevant technical personnel from KAILAS and VAUDE, were present to introduce the unique benefits of Polygiene’s odor control technology. The press conference also attracted numerous industry journalists to attend and report. The Swedish Polygiene technology is recognized as one of the world’s best antimicrobial and odor elimination solutions, holding an unquestioned leading position in the markets of Japan, Europe, and the United States, and collaborating with over 50 world-renowned brands.
KAILAS, VAUDE, and Polygiene Officially Announce Partnership
During the exhibition, KAILAS organized several outdoor exchange sessions, including an on-site lecture by the Shenzhen Mountain Rescue Team (SMRT) on “rope lowering techniques,” a widely applicable and important skill in outdoor activities. Under the guidance of instructors, many attendees got hands-on experience. In addition, a climbing presentation by KAILAS climber Liu Yong on his latest 2013 ascent of the “Path of Peace” on Longjiao Peak in the South China Sea in April also drew considerable attention. Clips from the various 2013 KAILAS Rock Finding China route-setting events also became highlights of the onsite activities.
Shenzhen Mountain Rescue Team Demonstrates “Rope Lowering Techniques”
KAILAS Climber Liu Yong Shares His Ascent of the “Path of Peace” on Longjiao Peak
Memorial T-Shirt Charity Sale for Yang Chunfeng and Rao Jianfeng
“Unstoppable Civilian Climbing Power”: In memory of the fallen mountaineering friends, the event aimed to support the families of Yang Chunfeng and Rao Jianfeng, who tragically lost their lives in Pakistan, bringing them comfort through our warmth. The memorial T-shirt charity sale at the exhibition received enthusiastic participation and strong support from fellow climbers and attendees.
Popular On-Site Interactive Mobile Q&A Activity
During the exhibition, KAILAS also held on-site brand activities, where participants could join brand Q&A sessions via QR codes. KAILAS gave away a variety of attractive prizes, drawing active participation from a large and enthusiastic audience.
Lively interactive scene at the event
This is the largest annual gathering in the outdoor industry. The exhibition not only provides enterprises and outdoor enthusiasts with a comprehensive platform for showcasing, experiencing, and networking, but also serves as a cutting-edge showcase for outdoor trends. KAILAS will remain committed to promoting the development of grassroots mountaineering and exploration sports, and will join hands with major renowned outdoor brands to witness and drive new advancements in China’s outdoor industry.
During the exhibition, KAILAS also held on-site brand activities, where participants could join brand Q&A sessions via QR codes. KAILAS gave away a variety of attractive prizes, drawing active participation from a large and enthusiastic audience.
Lively interactive scene at the event
This is the largest annual gathering in the outdoor industry. The exhibition not only provides enterprises and outdoor enthusiasts with a comprehensive platform for showcasing, experiencing, and networking, but also serves as a cutting-edge showcase for outdoor trends. KAILAS will remain committed to promoting the development of grassroots mountaineering and exploration sports, and will join hands with major renowned outdoor brands to witness and drive new advancements in China’s outdoor industry.