The 2013 Banff Mountain Film Festival China Tour Summer Exhibition has come to a successful close. Since the festival first moved to the big screen and began its China tour, Outdoor Research has been the premier sponsor for the third consecutive year. Qian Haiying, the person in charge of the Banff Mountain Film Festival China Tour, specifically pointed out during the introduction of the premiere guests at Tsinghua University Auditorium in Beijing: “Three years ago, when we were preparing to bring the Banff China Tour to the big screen, without the support of Mr. Lin from Outdoor Research, the Banff China Tour would not be what it is today.”
“Born from exploration, we listen to, respect, and support all our explorers. Because we love the outdoors, we support the many respectable nonprofit outdoor organizations that dedicate themselves to environmental protection, education, and more. We continue to grow, learn, and improve, and we enjoy the endless joy it brings.” With shared values and a mutual concern for the development of outdoor sports culture in China, Outdoor Research and Banff have come together to jointly promote this annual event.
The connection between Outdoor Research and the Banff Mountain Film Festival dates back to 2003. In 2003, OR collaborated with Banff, and over the following nine years of partnership, OR became a steadfast partner of the Banff Mountain Film Festival in Canada. As the festival came to China, OR quickly reached an agreement to collaborate. This is the only Banff regional tour in Asia sponsored by OR.
During this two-month-long Banff Summer China Tour, OR once again provided abundant prizes for each screening, given away through on-site raffles, to help a wider audience understand that OR’s products are not just clothing and accessories—whatever outdoor challenges you may face, an OR product might just be the solution you need.