Petaluma, California, USA (August 2, 2013) — CamelBak Products LLC, the global leader in personal hydration systems, has announced that Sea to Summit will become its exclusive agent in China, covering the full range of its products including hydration packs and water bottles.
The decision to partner with Sea to Summit reflects both parties’ shared vision for expanding CamelBak’s presence in outdoor, cycling, and home goods channels.
“We’re thrilled to expand our partnership with Sea to Summit [Note: Sea to Summit is already CamelBak’s exclusive agent in Australia],” said Layne Rayne, Vice President of Global Sales at CamelBak. “Sea to Summit deeply understands our brand values, channel positioning, and ultimate mission to transform how people hydrate and perform — we’re excited about growing the China market together.”
“We’re honored to represent the CamelBak brand in China and deepen our collaboration,” said Terry Anderson, Business Development Manager at Sea to Summit. “A top-tier brand producing premium products is sure to be well received by Chinese consumers.”
Sea to Summit will officially take over CamelBak’s China agency starting November 1, 2013.
Prior to that, Beijing Snow Peak Technology & Trade Co., Ltd. will continue to supply CamelBak products in the Chinese market, ensuring uninterrupted product and service availability during the transition period.
To ensure a smooth transition, Sea to Summit’s China subsidiary will reach out to CamelBak’s existing distributors in the coming weeks. Distributors interested in partnering with CamelBak are invited to contact:
Sea to Summit China Subsidiary
Barry Lin (Lin Bangxi) — Sales & Marketing Manager
Email: barry@seatosummit.com.au
Phone: 86 760 23339896
Mobile: 86 13697726389
Founded in 1990, Sea to Summit is a small to medium-sized privately owned enterprise dedicated to the development and manufacture of outdoor products, watersports equipment, and ultra-light travel gear. Sea to Summit’s product designs are driven by the ultimate needs of outdoor enthusiasts, aiming to provide them with innovative, durable, lightweight, and compact practical gear.