ALPINE PRO (Alpineani) has opened a new store at Shenyang Zhuozhan, further expanding its presence in northeastern shopping malls. The new store features a display focused on "fashionable family outdoor" gear, offering products such as family and couple styles of down jackets, softshells, and fleece. The store is located on the 5th floor of Zhuozhan Shopping Center, Beijing Street, Shenhe District, Shenyang.
ALPINE PRO (Alpineani) continues to develop its retail network through direct-operated stores in shopping malls, establishing a sales presence in northern, northeastern, and eastern regions by entering well-known malls in these areas. This year, ALPINE PRO (Alpineani) is further expanding its mall presence, especially in the northeast, northwest, north China, and Beijing.
Currently, the best-performing regions for ALPINE PRO (Alpineani) are mainly in the northeast. Due to distinct regional characteristics across China, there are notable differences in product launch timing and category offerings. The release schedule and types of autumn and winter products differ between the northeast and southern regions, and the product mix also varies significantly. Northern areas have higher requirements for warmth compared to the south. To meet consumer needs, ALPINE PRO (Alpineani) adjusts its product structure according to the specific characteristics of each region.
