On-site at the 2011 KAILAS Siguniang Mountain Mountaineering Festival Guangzhou Press Conference
Over the past two years, this place has been steadily becoming another outdoor hub in Guangzhou. Perhaps it is precisely because of this exemplary and driving role that in 2013, another outdoor brand, VauDe (China), which has always advocated environmental protection, also grandly opened its South China flagship store nearby.
With the development of outdoor activities and their increasing integration into mainstream culture, people’s understanding of the outdoors is also improving. As noted by a well-known outdoor figure, the outdoors is essentially an upgraded and elevated form of people’s travel and leisure lifestyle. This shift has placed higher demands on both the performance and variety of outdoor products. Conventional outdoor stores often completely separate shopping from the environment and overall experience, which can no longer meet customers’ more diverse needs. Clearly, comprehensive experience stores like the KAILAS flagship store can offer outdoor enthusiasts a more immersive and satisfying experience.