Qibert is a comprehensive enterprise integrating R&D, production, and sales. Located in Jinjiang, known as China’s brand capital, it is the first children’s shoe development company in Jinjiang and one of the most capable in Quanzhou. Over the years, Lin Yuqi, founder of Qibert, has led the company in dedicating itself to the research and design of children’s shoes and apparel. The R&D team alone consists of 218 members, developing over 6,000 styles of children’s shoes annually and more than 20,000 color variations. The company collaborates with numerous well-known domestic children’s shoe brands. Lin Yuqi said, “Qibert’s strong R&D capabilities greatly impressed Lin Qidong, head of the Babudou brand, who decided that under the supervision of Babudou’s Shanghai headquarters, Qibert would take full responsibility for the R&D and sales of Babudou children’s shoes. A strategic alliance lasting 20 years was signed on the spot, making Qibert Babudou’s (BOBDOG) long-term strategic partner.” Since then, the R&D of Babudou children’s shoes has been primarily led by Qibert’s R&D team, in collaboration with a top-tier Korean development studio. The Qibert team has also launched Babudou on a new journey across China with an international perspective, gradually aligning with global trends in children’s products.
“In Jinjiang, children’s shoe brands have begun to collaborate with powerful brands, and those brands are also hoping that capable companies can expand their distribution channels.” Early on, when Qibert and Babudou formed their strategic partnership, industry insiders analyzed: “The collaboration between Babudou and Qibert is not just about Qibert’s children’s shoe R&D capabilities—it’s more about jointly tapping into second- and third-tier markets. Qibert’s industry experience and interpersonal resources in the children’s shoe sector are also urgently needed by Babudou.” It is understood that in terms of distribution channels, Babudou previously focused on first-tier malls, with two to three hundred top malls nationwide, half of which had direct sales from the headquarters. Now, in collaboration with Qibert, the Babudou brand has gradually diversified its channel strategy—from exclusive flagship stores in high-end malls to street-side specialty shops and supermarket counters—achieving comprehensive coverage of first-, second-, and third-tier markets across the country.
In terms of brand operation and management, Qibert also has its own unique approach. Lin Yuqi, Chairman of Qibert, said in an interview: “We will integrate the product categories within the Babudou family—for example, introducing accessory products into Babudou stores—to create diversified retail outlets. We will strengthen terminal retail training, engage in new media marketing, and form a comprehensive, multi-dimensional integrated marketing strategy both online and offline. The animated series Babudou, produced with an investment of over 13 million yuan, has been broadcast on CCTV. Through intensive promotion targeting both adults and children, and by forming a complete brand promotion chain with the animated series, children’s shoes and apparel, and related extended products, we can significantly enhance the visibility and reputation of the Babudou brand.” Industry insiders analyze that Qibert’s strong brand management capabilities will also strongly support Babudou’s successful and rapid entry into the ranks of international brands.