Recently, after 15 days of intense competition, the first China Cross-Country Rally (abbreviated as CGR) in 2013 concluded successfully in Dunhuang, Gansu. With the strong support of CAMEL’s professional outdoor gear, this internationally recognized off-road rally — known for its high difficulty level and homegrown intellectual property — earned global acclaim. CAMEL partnered with the China Cross-Country Rally and top off-road drivers to deliver an exhilarating sensory experience for outdoor adventure enthusiasts.
CAMEL’s off-road special edition gear is fully capable of handling extreme conditions such as sandstorms, heavy rain, and severe cold
Passion delivered, the outdoor dream never stops
China has over 500 million motorsport fans, and having a racing brand that belongs to the Chinese people has been a shared dream. Enabling more people to experience and enjoy the outdoors has always been CAMEL’s overarching vision. CAMEL has consistently strived to provide comfortable, high-value outdoor gear for enthusiasts, making outdoor sports no longer exclusive to a privileged few but an accessible activity for everyone.
In recent years, through a series of branding initiatives — such as signing influencer Han Han, sponsoring Peking University’s Mountain Eagle Club and the Volkswagen 333 Racing Team, and launching the “Camel Walker” outdoor gear support program — CAMEL has sparked unprecedented public attention and discussion around outdoor sports.
As a leading brand in China’s outdoor industry, CAMEL has taken the lead in promoting and popularizing outdoor activities, earning widespread recognition and praise from consumers and industry insiders alike, while also setting a strong benchmark. Industry expert Su Mushan noted: China’s outdoor sector needs more companies to join the promotion efforts, jointly fostering a high-quality outdoor sports environment and laying the foundation for industry growth.