CAMEL helps Zhang Liang take on the next challenge—Mount Kilimanjaro

    Renowned mountaineer Zhang Liang has never stopped in his quest to conquer the world’s highest peaks. Recently, news broke that CAMEL has reached a sponsorship agreement with Zhang Liang, providing him with professional outdoor gear for his future climbing expeditions. Now, Zhang Liang has a new mountain goal: during the National Day holiday, he will take on the “Roof of Africa”—Mount Kilimanjaro. As his new partner, CAMEL has created a special edition of its waterproof shell jacket to assist him in conquering the peak of Africa.

    As a leading figure in Shenzhen’s mountaineering community and one of the challengers of the “14+2” peak project—which involves climbing the world’s 14 peaks above 8,000 meters and reaching both the North and South Poles—Zhang Liang has already achieved both polar expeditions. On May 20, 2013, he successfully summited Kangchenjunga in Nepal, which stands at 8,586 meters above sea level, marking the ninth peak he has conquered in his “14+2” journey. Challenges never stop, and Zhang Liang’s outdoor dreams continue.

    The collaboration with CAMEL is no coincidence. Back in September 2012, CAMEL invited Zhang Liang to attend its press conference. It was that event that laid a solid foundation for their partnership. “Keep going, persevere, hold on, and never give up—that’s the biggest lesson I’ve learned from over a decade of exploration,” Zhang Liang said, reflecting on his years of mountaineering. He added that high-altitude climbing changed his introverted personality, broadened his horizons, and enriched his life. Through these experiences, he gained a sense of calm and developed an open-minded attitude. Zhang Liang openly expressed his strong agreement with CAMEL’s outdoor lifestyle philosophy. CAMEL has always encouraged people to embrace the outdoors, experience life in nature, and enjoy the joy it brings. The brand’s core values of perseverance, courage, and challenge align perfectly with Zhang Liang’s mountaineering spirit. Their collaboration is sure to bring more inspiration and stories to fellow outdoor enthusiasts.

    Zhang Liang’s next goal is to summit Mount Kilimanjaro during the National Day holiday. Although not one of the 14 peaks over 8,000 meters, Kilimanjaro is still highly sought after by mountaineers due to its unique geographical location and natural beauty. As the highest peak in Africa, Kilimanjaro stands at 5,892 meters and is located at the northern tip of Tanzania, bordering Kenya—it is the world’s only snow-capped mountain on the equator. The famous novel “The Snows of Kilimanjaro” by Ernest Hemingway has further fueled global curiosity about this magical peak. In recent years, the melting of Kilimanjaro’s snow and glaciers has been severe, with over 80% of the ice disappearing in the past 80 years. Experts predict the snowcap may vanish entirely within 10 years, meaning the unique “equatorial snow mountain” phenomenon could be lost forever. For Zhang Liang, an avid admirer of snow mountains, this is a challenge he cannot miss.

    With a new expedition ahead, CAMEL has prepared ample gear support to ensure the success of the climb. In 2013, a specially customized three-in-one shell jacket will serve as Zhang Liang’s top-tier companion for his Kilimanjaro ascent. Featuring high-temperature glue sealing on all seams, it effectively blocks rain and frost, while also standing up to humidity and cold—fully equipped to meet the challenges of Kilimanjaro.