The elegance and leisure of Lijiang, the purity and loftiness of Tibet, the majestic waves of the seaside, and the serene ancient temples in famous mountains—during this crisp autumn season, with a seven-day holiday, staying at home is no longer an option. With National Day over, many have already captured the beautiful sceneries they had planned to see.
Of course, this year’s National Day was markedly different. If your travel plan didn’t include “a pineapple,” many would question your status as a true traveler. The "Golden Autumn Pineapple Radio" campaign launched by Beijing-Guangdong Pineapple Radio is now in full swing, winning enthusiastic support from “Pineapple Fans,” and the Pineapple Travel Guide has quickly become an essential for travelers.
Pineapple Travel Guide, broadcasting together
The so-called Pineapple Travel Guide isn’t some abstruse itinerary plan, but rather a little secret to help travelers set off happily and joyfully. By visiting the homepage of Pineapple Radio and bookmarking your favorite travel-related programs, Pineapple Fans not only become joyful travelers but will also receive the honorary badge of “Travel Master.” Traveling with this badge—whether driving, hiking, or trekking through mountains and rivers—will be truly unique.
In today’s crowded urban life, people undoubtedly yearn more than ever for the freedom of travel. Of course, the scenery is not everything; what matters most is who you travel with, sharing the beautiful views along the way and the joy of the journey together.
In the past, how many were lonely backpackers, and how many were taken aback by their travel companions who just didn’t get it? As the initiator of the Pineapple Travel Guide, Pineapple Radio has been accompanying countless travelers all the way. Whether it’s upbeat music, funny crosstalk, or touching stories, a trip accompanied by Pineapple Radio is sure to be unforgettable. Meanwhile, during the event, the eight most popular radio hosts will be rewarded with the Travel Master tent.
Trendy Ways to Play Truly Different
The fact that Pineapple Radio can now closely accompany Pineapple Fans and share the joy of autumn travel is not a sudden development. As early as two years ago when Pineapple Radio was born, it aimed to be zero-distance from its listeners. From chat rooms and message boards to Weibo, surveys, and Pineapple Circles (communities), Pineapple Radio took full account of the uniqueness of broadcast media, customizing functions to greatly facilitate communication between hosts, programs, and users, as well as interaction among users themselves.
From the birth of the concept of the Pineapple Garden, to the popularity of Pineapple Fans, up to the emergence of Pineapple Babies in 2013, and the timely launch of the Pineapple Travel Guide—in an era where the internet permeates daily life, TV formats keep evolving, and newspapers strive for breakthroughs—as an innovator in the broadcasting industry, Pineapple Radio’s various events naturally stand out and are truly different.
The Pineapple Travel Guide shows us that broadcasting is undergoing transformation, breaking free from the constraints of traditional mediums to blend into a brand-new world. We have every reason to expect the Travel Master badges of Pineapple Radio to spread far and wide across the country, complementing the beautiful scenery.