Recently, it was learned from the Outdoor Retail Industry Chamber of Commerce (CORA) that the Patagonia F14 Order Show will be held from November 19 to 22, 2013, at the Beijing Hemeihuitong International Hotel. At that time, in addition to Patagonia’s timeless classic styles continuing to be available in the Chinese market, the F14 new styles will also make their debut at the order show.
Yang Yong, Marketing Director of the Outdoor Retail Industry Chamber of Commerce (CORA), stated that more product lines will be introduced to meet the growing consumer demand in the Chinese market. He also revealed that CORA will explore more sales channels in 2014 to bring convenience to consumers, and service quality will be significantly improved.
About Patagonia——
The founder of the Patagonia brand, Yvon Chouinard, began his business journey in the 1950s by designing, manufacturing, and selling mountaineering equipment.Drawing on French climbing techniques, he improved the ice axe, and this craftsmanship became the foundation of modern ice axe design. In 1973, he founded Patagonia Clothing Company, which has since grown into a comprehensive high-end brand encompassing clothing, backpacks, and footwear.
Patagonia never puts profit first, questions the pursuit of growth, ignores fashion trends, and resists the financial temptations of Wall Street. It even reminds customers to reduce unnecessary consumption, stops producing its own highly profitable products, and gives up one lucrative deal after another... Patagonia will absolutely not expand beyond the outdoor sports market, nor does it want to become a big corporation—it just wants to be the best company.
Patagonia is a brand with a strong sense of social responsibility. Its products are made using a variety of environmentally friendly materials, including recycled fabrics. Patagonia adheres to its original mission: “to build the best product, cause no unnecessary harm.” From any perspective, Patagonia seems like a rebellious child in the business world, as its way of operating goes entirely against the advice of consultants about “maximizing profits and reducing costs.”