When new explorers finally emerge, when masters take the stage, when the rock-solid film debuts, when the rock band explodes with energy, when beer and barbecue pair perfectly, when camp lights glow inside tents... this is destined to be an extraordinary outdoor night. It's a feast for all outdoor enthusiasts. The global leader in outdoor gear, The North Face.
As the annual extravaganza of outdoor activities in China, the entire event was structured around three major themed zones: the “Exploration Zone,” the “Sharing Zone,” and the “Rest Zone.” It brought together mainstream outdoor sports and featured an innovative combination of experiences that were experiential, challenging, interactive, fun, and entertaining—a “five-in-one” experience. Over the course of two days, the “new explorers” enjoyed a variety of activities including rock climbing, trail running, hiking, orienteering, rock music, extreme films, camping, beer, and barbecue. The outdoor festival also invited The North Face. The New Explorers, Final Showdown
As The North FaceAfter completing comprehensive training, he also has the opportunity to earn specialized certificates such as outdoor climbing and ice climbing. The North FaceCrazy rock climbing, pushing your limits
Among the activities at the outdoor festival, the most eye-catching was the "Crazy Rock Climbing" event.This project brings the unique X-AIRBAG to China for the first time and perfectly combines it with bouldering, creating an unprecedented activity experience.The event adopts the craziest form of unprotected free solo rock climbing, not only reinterpreting the joy of climbing but also delivering a completely unique climbing experience.This form of rock climbing does not use any auxiliary tools or protective measures, aiming to let everyone experience the extraordinary thrill of “taking one step and crossing into the ends of the earth.”
Outdoor Fun That’s Unforgettable
In addition, The North FaceARMIN, X-BIONIC, SPECIALIZED, BH, ELEPHANTSLACKLINES, and others joined hands to offer outdoor sports enthusiasts multiple opportunities to try their skills and a variety of surprise prizes.Lucky participants who complete all the experience sessions will also have the chance to win the grand prize — a hiking trip in New Zealand's North Island — sponsored by Air New Zealand.
Experts gather to enjoy the outdoors
In addition, nearly 20 athletes from four fields—rock climbing, mountaineering, skiing, and trail running—represent The North FaceGore Lecture, upgraded in weight
At this two-day outdoor festival, The North FaceRock music sets the mood, with the premiere on solid rock.
At the evening event on October 26, the bands Tang Dynasty and Bu Yi brought immense energy to the entire outdoor festival with their unwavering outdoor rock spirit.The Painful Worship band has consistently drawn on spiritual drivers such as "on the road," "belief," and "perseverance" to inspire young people to face life with a braver and more genuine spirit, making it the most influential spiritual leader among numerous rock bands.As one of the most frequently performing Chinese rock bands, the Bu Yi Band stays true to its independent spirit, refusing to be swayed by external influences, in order to sing freely. They play beautiful music rooted in the land of China with pure and unadorned hearts.For this outdoor festival, they specially gathered friends and, together with DJ Bobby, came to the event to boost the fun, taking the celebration to the next level with rock and roll revelry.
In addition, films from the brand-new 2013 REELROCK Film Festival will also premiere at the outdoor festival launch, giving all outdoor enthusiasts the chance to watch exciting highlights from REELROCK 2013 and stories from The North Face for the first time.
It is because we love the outdoors that we yearn to make exploration as natural as breathing, an indispensable part of life; it is because we never regret that we keep climbing the height of the "heart," embarking on a great journey from the ordinary.It is precisely because we are captivated by unknown landscapes that we venture outdoors, challenge the crazy, and defend the dreams surging in our hearts.Today's you could be tomorrow's new "explorer."The North Face About The North Face
The North FaceThe brand was founded in 1968, headquartered in Alameda, California, USA, and has been committed to providing experienced mountaineers, skiers, endurance runners, and explorers with the most technologically advanced products on the market.
The North FaceIn 1997, The North Face