In April 2013, the Czech family-oriented outdoor brand AlpinePro (ALPINE PRO) successfully sponsored the Huang Haitao family, part of the Youth Olympic Family, on their Arctic journey across Eurasia; in August, as they prepared to return, AlpinePro specially launched a commemorative signature T-shirt for the Youth Olympic Family — the Action T, and provided it free of charge to the fans who welcomed them along the way; at the end of August, the Youth Olympic Family returned home to Nanjing. The total journey, spanning over 300 days and 100,000 kilometers across China and Eurasia, officially came to an end. But as a promoter of family outdoor activities, AlpinePro did not stop there...
After successfully sponsoring the Huang Haitao family's Arctic exploration journey across Eurasia, AlpinePro will continue to leverage online platforms, encouraging and sponsoring family travel, and collaborating with Sina’s parenting, outdoor, and travel influencers to create autumn and winter family outdoor parent-child trips. This aims to promote this European-originated family outdoor culture to more families, sharing their own family outdoor experiences — when a family travels together, they have more time to communicate, encourage each other, grow closer, and truly feel that “the farther you go, the closer your hearts become.”
@自由主妇 and @fefeU?? are well-known parenting accounts on the Sina Weibo platform, with significant influence in areas such as parent-child education and child development. Many mothers often seek their advice. During the National Day Golden Week, AlpinePro first collaborated with them, sponsoring a full set of outdoor jackets for their family, providing them with more functional protection during travel in the autumn and winter seasons when temperatures fluctuate greatly, allowing the family to enjoy nature to the fullest.
The @自由主妇 family’s destination was Yu County. Although they only spent three short days there, the family was very happy. They said that breathing freely in nature and completely relaxing their minds felt wonderful, and it was truly much healthier than staying at home glued to the internet. Their high school-aged daughter, who enjoys traveling with her family, tries her best to efficiently complete her study tasks despite her heavy academic load, so she can save time to fulfill plans for outdoor trips with her family.
ALPINE PRO (AlpinePro) originates from Prague and is a pioneer in the fashionable family outdoor sports brand. The name ALPINE PRO is inspired by the Alps. ALPINE originally translates to the Alps, and in Europe, outdoor sports are referred to as Alpine sports.
ALPINE PRO (AlpinePro) believes that in the outdoor world where the whole family travels together, “the farther you go, the closer your hearts become (Near, Far, Together).” By getting away from the distractions of the outside world, it creates a space exclusively for the family to enjoy a relaxed and comfortable outdoor life together.
At the same time, ALPINE PRO (AlpinePro) also believes that in the vast outdoor world, the farther you walk, the more you see, and the easier it becomes to quiet your inner self. We come to understand our own hearts better, and become clearer about what we truly think, possess, and desire... “The farther you go, the closer your hearts become (Near, Far, Together)!”
ALPINE PRO (AlpinePro) hopes to become an advocate for family outdoor culture, encouraging more families to make outdoor sports a part of their lives and to experience warmer, happier, and more intimate emotional connections.