How do you collect information from end consumers and apply it to your products?
We gather information from retailers about what kinds of products people are willing to buy, and we also learn about what they’re not willing to buy. We also get feedback from events such as SUV owner gatherings and school activities. We don’t just listen to customer opinions—we’ve actually started making changes.
We gather information from retailers about what kinds of products people are willing to buy, and we also learn about what they’re not willing to buy. We also get feedback from events such as SUV owner gatherings and school activities. We don’t just listen to customer opinions—we’ve actually started making changes.
Can sales experience from Taiwan be applied to the mainland market?
In Taiwan, the tent industry is not very developed. I really like Taiwan. I feel Taiwanese people are relatively conservative, and they also pay close attention to environmental issues. Generally speaking, they prefer short trips. I’ve found that Taiwanese customers have started buying Coleman’s most expensive products. In the first few years, customers preferred cheaper products, but later, when people realized that quality and performance are important, price became less of a primary consideration.
In Taiwan, the tent industry is not very developed. I really like Taiwan. I feel Taiwanese people are relatively conservative, and they also pay close attention to environmental issues. Generally speaking, they prefer short trips. I’ve found that Taiwanese customers have started buying Coleman’s most expensive products. In the first few years, customers preferred cheaper products, but later, when people realized that quality and performance are important, price became less of a primary consideration.
Among the new products displayed at the launch, which one is your favorite?
It’s the tent specially designed for Chinese SUV owners. I believe Coleman will have great performance next year.
It’s the tent specially designed for Chinese SUV owners. I believe Coleman will have great performance next year.