The International Woolmark Company partners with China’s professional outdoor retailer – Sanfo Outdoor to promote Merino wool sportswear
November 16, 2013, Beijing – The International Woolmark Company has once again joined forces with Sanfo Outdoor, China’s leading professional outdoor sports retail chain, to launch a Merino wool outdoor product promotion campaign, offering Chinese outdoor consumers professional Merino Perform™ functional outdoor products. The launch ceremony will be held on the 16th at Sanfo Outdoor’s Madian store in Beijing, with special invitations extended to partner brands, professional outdoor media, wool experience opinion leaders, Sanfo members, and the general public, officially kicking off this year’s Sanfo Outdoor “Merino Wool Month.”
About The International Woolmark Company:
The Woolmark logo is the world’s most prestigious textile fiber brand, established in 1964.
The Woolmark brand is owned by Australian Wool Innovation (AWI), a not-for-profit organization owned by over 25,000 woolgrowers. AWI’s vision is to contribute significantly to building a vibrant, stable, and profitable wool industry by delivering the world’s best natural fiber globally. Its operations span the entire global supply chain – from woolgrowers to retailers.
The company’s mission is to enhance the profitability, international competitiveness, and sustainability of the Australian wool industry; and to increase demand for and market awareness of Australian wool.
Merino wool provides the apparel industry with fibers that are soft, luxurious, durable, and long-lasting. This fiber has long been favored by designers, but younger consumers born in the “disposable” era know little about its natural benefits.
Wool is a 100% natural, renewable fiber. Sheep live on grass, water, fresh air, and sunlight. Wool is a natural fiber, not man-made. Sheep produce new wool every year, making wool a renewable resource.
www.merino.com
www.woolmark.com
About Sanfo Outdoor:
Sanfo Outdoor is China’s leading professional outdoor sports retail chain, operating 34 high-quality specialty stores in cities such as Beijing, Shanghai, Nanjing, Hangzhou, Suzhou, Chengdu, Shenzhen, Shenyang, Changchun, Qingdao, and Shijiazhuang, with a total retail space of over 10,000 square meters. It represents and distributes over 400 domestic and international professional outdoor brands, fully meeting the one-stop shopping needs of outdoor enthusiasts for activities such as mountaineering, rock climbing, camping, hiking, cycling, self-driving, skiing, horseback riding, surfing, water sports, and long-distance travel.
Sanfo Outdoor – Your first choice for outdoor gear. For more information, please visit the Sanfo website: www.sanfo.com
About the four wool partner brands:
Shanlifang is a professional manufacturer dedicated to outdoor functional apparel. By integrating top-tier international technical materials and specialized processing techniques, and using only pure, high-quality natural materials, the brand employs an internationally renowned design team. Upholding its original design philosophy – unwavering attitude, passion, boldness, innovation, and gratitude – it continuously develops more comfortable, form-fitting, eco-friendly functional sportswear. Sourced from nature, made for you, it insists on quality and fashion, with fine craftsmanship, allowing you to enjoy freedom and endless passion during outdoor activities.
ZEALWOOD (赛乐) was born from a simple idea: to provide outdoor sports enthusiasts and travelers with more comfortable products. We care deeply about how your body feels during outdoor activities, especially during long treks, tough hikes, and climbs. We believe that for any traveler, comfortable socks and close-fitting clothing are essential.
ZEALWOOD (赛乐) socks and apparel made from Merino wool are based on the concept of “designed for comfort.” They not only regulate body temperature to ensure dryness and comfort, but are also naturally antibacterial and resistant to odor even after prolonged wear. At the same time, wool is a functional material gifted by nature, and is more beneficial to the environment.
Love nature, enjoy the joy of outdoor sports and travel!
Swedish LAPLAND ADVENTURE brand
Founders: A.J. Svensson & Co – August Johan Svensson and his company.
In 1843, in Skövde, Sweden, the company was founded by a local businessman, August Johan Svensson, who is also the owner of LAPLAND ADVENTURE. Our products stem from a long history of outdoor adventure. The ever-changing outdoor environment and climate place high demands on the quality and performance of outdoor gear, requiring it to offer constant, close protection. We understand our customers’ near-demanding expectations for these qualities. We use 100% pure Australian Merino wool. Our original intention in producing these items is to offer you a more comfortable, close-fitting experience and to improve your quality of life. Our products allow you to elevate your lifestyle while remaining environmentally friendly and caring for nature. They offer you an extraordinary feeling.
LAPLAND ADVENTURE comes from nature!
KROCEUS 科诺修思 is a brand under the listed company Shanghai Kaileong Textile Co., Ltd., and is also a business specializing in the R&D and production of high-end knitted functional fabrics for over 20 years. It holds unique core technological advantages in the field of domestic outdoor functional fabrics. As a strategic partner of The International Woolmark Company, the brand was the first in China to introduce wool into outdoor gear, offering consumers “new luxury outdoor products.” The perfect combination of natural Merino wool and high technology delivers powerful features such as “odor resistance, antibacterial properties, shrink resistance, easy care, moisture wicking, and sweat release,” providing a top-tier comfortable experience.