For the travel industry, holidays mean a surge in business volume, and e-commerce platforms have created historical records during these festive periods. From the National Day Golden Week to Singles’ Day shopping carnival, domestic travel e-commerce players have repeatedly rolled out surprise tactics, continuously breaking online transaction records. During the 2013 "Singles’ Day," Taobao Travel reported that the overall discount margin for promotional products exceeded 50 million yuan, while travel service websites such as Ctrip and eLong achieved transaction volumes in the hundreds of millions. Now that Singles’ Day has passed, what follows is the year-end travel peak as consumers clear their annual leave, and e-commerce platforms certainly won’t let this opportunity slip away or quiet down. Instead, they are all pulling out unique strategies to seize market advantages.
Ctrip is focusing on creating a consumption pattern of "shopping on Singles’ Day, traveling on Double Twelve." For the working class, if public holidays are missed, catching the last leg of annual leave for off-peak travel—with high-quality experiences and discounted prices—is certainly a great choice. Coupled with Ctrip’s own rich range of service models and ultra-low discounts, a mini holiday rush is just around the corner.
Websites such as Qunar.com, Tuniu.com, and eLong have also launched flash sales, bottom prices, and price comparison features. According to relevant statistics, the number of people consulting about travel on major travel websites has recently begun to rise, with island vacations and tropical travel being the most popular. A peak is expected to occur in December.
As a new online customized travel platform, Yiyuku Travel not only attracts attention with its unique tailored services but also has set up several special routes. For example, the "Winter Tibet Tour, Celebrate Tibetan New Year" activity and Hainan travel packages have become recent hot topics and routes, enjoying enthusiastic sign-ups. As a pioneer in customized travel services, Yiyuku Travel continues to reshape people’s travel concepts, injecting fresh energy into the industry, and its customized offerings have been warmly embraced by travel enthusiasts.