Highlight One: Breathtaking Visual Journeys
The redesigned homepage features oversized focus images, arguably the most luxurious travel photo spread to date. HowToTrip’s seasoned editors deliver the latest featured destinations to readers every day. Pages such as the Destination Channel and Destination Brand Homepages offer rich destination recommendations and insights through carefully curated topics and visuals. Every time you open a page—whether daily or even multiple times a day—you’ll discover diverse landscapes and cultures that captivate and inspire you to set off on your next adventure.
Highlight Two: Editor’s Picks You’ve Never Seen Before
You may know China’s highest mountain, but have you considered visiting China’s most beautiful peak—Namjagbarwa Snow Mountain? You might be aware of Sanya’s warmth during Chinese New Year, but did you know there are at least 20 other global islands where you can celebrate the holidays with your family for similar time and cost? The new HowToTrip pages feature numerous columns including Breaking News, Where to Go, Recommended Destinations, FUN Travelers, and Festivals, offering expertly curated content that broadens your travel horizons and helps you find your perfect destination.
Highlight Three: User-Generated Content Helps Everyone
The new Discovery Channel, Stars & Influencers, What to Do, and Who to Travel With sections feature real travel experiences from HowToTrip’s 10 million registered users. Let their authentic journeys guide your travel decisions and plans—and share your own footprint here to inspire others to chase their dreams.
We believe that logging into the new HowToTrip will reveal more personalized highlights waiting for you to discover, turning “just go” from an exciting thought into a simple and natural action.
At the start of the New Year, HowToTrip has not only undergone a comprehensive redesign but also launched a promotional video titled “I’m on HowToTrip, Where Are You?” which will be broadcast simultaneously on CCTV-4. This move truly reflects its ambition to become China’s leading online travel media platform, bringing greater travel inspiration to tourists and adding much anticipation to the online travel industry in 2014.