Only those who dare, truly live. The 2014 FW new product launch of Explorer, themed “2014: Two Poles, One Expedition,” will be held on January 7, 2014, at Jiuhua Mountain Resort. It is reported that the event will vividly showcase the brand philosophy of “Only those who dare, truly live.” The runway themes, spanning “Dare to Be Vibrant,” “Dare to Reflect,” “Dare to Challenge,” and “Dare to Transcend,” will perfectly present Explorer’s four major product series: Travelax for travel, Trekking for hiking, Hero for peak performance, and HIMEX for polar expeditions.
According to a representative from Explorer, the 2014 theme “Only those who dare, truly live—2014: Two Poles, One Expedition” encourages people to embark on a great life expedition from the mysterious Amazon to the pristine Antarctic. Since 2010, Explorer has launched the public welfare campaign “Only those who dare, truly live—Discover the Explorers Around You.” In 2013, guided by five opinion leaders—Wang Jing, Chen Liangzhong, Yu Yuntian, Li Shuankuo, and Wang Feng—outdoor enthusiasts were recruited nationwide to venture into five extreme realms: the Ultimate, the Spiritual, the Beautiful, the Sacred, and the Joyful, in search of those who “dare to live.” The campaign promotes courage as action, encouraging people to awaken their brave hearts and stride boldly toward their dream destinations. So what comes after overcoming fear? Naturally, it’s taking steps to achieve one’s goals and embarking on a personal expedition.
At this new product launch, Explorer will unveil its four major new series for the season. The Travelax travel series is tailored for outdoor life that values sunshine, comfort, and relaxation. While retaining essential outdoor functionality, it also incorporates fashion elements and emphasizes wearing comfort during journeys. The Trekking hiking series uses outdoor functional materials, featuring a lightweight design concept and designs that better fit Asian body types and foot shapes, delivering a more comfortable experience for everyday outdoor activities. The Hero peak series is characterized by high-tech materials and professional functional design, maximizing the protection offered by Explorer’s outdoor tech innovations in extreme environments. The HIMEX polar series integrates top global technologies and Explorer’s polar bionic technology. All products have been field-tested by internationally renowned mountaineering explorers in high-altitude environments, providing comprehensive protection for climbers facing extreme and unpredictable conditions such as fierce winds and severe cold.
Particularly noteworthy is that the 2014 FW new products from Explorer feature the brand’s independently developed “Polar Bionic Technology.” Inspired by the concept of “taking from nature, using for nature,” Explorer’s Polar Bionic Technology pioneers new outdoor innovations. Designed for ultimate safety, it draws on the superior evolutionary traits of natural organisms in form, structure, characteristics, and function. Combined with product concepts, it drives research, design innovation, and the application of high-tech bionic solutions to offer outdoor enthusiasts the safest possible protection with every bold step, along with a comfortable experience, helping them explore their own polar realms.
Explorer’s Polar Bionic Technology includes the SAFree functional outsole technology and the TiEF fabric technology. The SAFree functional outsole technology comprises the SAFree Gripwet bionic wetland anti-slip outsole and the SAFree Rock bionic rock-resistant outsole. The TiEF fabric technology includes the TiEF WARM bionic hollow warm fabric, the TiEF PRO waterproof and breathable eco-friendly functional fabric, the TiEF DRY intelligent one-way moisture-wicking fabric, and the TiEF SKIN ultra-light sun-protective fabric. Take the TiEF DRY intelligent one-way moisture-wicking fabric as an example: inspired by the hexagonal honeycomb water-locking molecular structure, it uses eco-friendly fibers and special finishing processes. The inner side of the fabric wicks moisture unidirectionally, instantly drawing sweat away from the skin to the surface, while the honeycomb water-locking layer firmly traps moisture to prevent backflow, ensuring a consistently dry microclimate between the skin and clothing. Whether for mountaineering, trail running, hiking, or rock climbing, it delivers a comfortable wearing experience.
Explorer has always positioned itself as “pursuing technological innovation to provide safe and comfortable outdoor gear for the brave and ambitious.” With nature and technology in perfect harmony, the 2014 FW new products embody the brand’s positioning by integrating its personality and the features of Polar Bionic Technology. Continuing the use of eco-friendly manufacturing processes, these products not only vividly express Explorer’s brave and enterprising spirit but also significantly enhance the professionalism of the brand and its offerings, continuing to lead the trends and styles of domestic outdoor gear.