Make Gore your outdoor partner for consumers

    The annual highlight of outdoor sports in China, the “Endless Exploration – Gore-Tex Outdoor Dream Realization” campaign, is an initiative by Gore to help every outdoor enthusiast realize their outdoor dreams.“In 2006, an award-winning team from the ‘Simpson-Terman Exploration Fund’ consisting of four members went on an Antarctic expedition and came to China for a lecture tour, which received an extremely enthusiastic response.At the time, I thought, there are so many outdoor enthusiasts in China, so why don’t we create an award like this to provide a platform for Chinese outdoor lovers to get involved in outdoor activities? Inspired by the "Thompson-Telmann Exploration Fund," in 2007, Zhang Jingwei introduced this event to China, launching the "Endless Experience – Gore-Tex Outdoor Dream Realization" campaign, which provided a more standardized and expansive platform for Chinese outdoor enthusiasts to participate in outdoor activities.The event collects outstanding travel plans widely through online platforms, with Gore and its partners providing travel funding and equipment support for the annual champions.From 2007 to 2013, the event spanned seven editions, collecting 24,240 outstanding travel plans. It helped 21 winning teams realize their dreams, totaling 7,680 hours of travel. The participant group expanded from professional outdoor enthusiasts and seasoned travelers to include students, teachers, office workers, doctors, directors, editors, artists, freelancers, and people from all walks of life.

    In October 2013, Zhang Jingwei joined the international route group of the seventh "Experience Without Limits – Gore-Tex!" Outdoor Dreams Come True event, which was the annual champion team for the "Nepal.Annapurna Circuit + ABC Twin Treks" journey. She trekked in Nepal, sharing laughter and joy with her teammates in a foreign land.

 

Zhang Jingwei enjoys work and the outdoors

 

    Speaking about the definition of "partners" and his vision for the future, Zhang Jingwei said, "Partners are those who come together because of shared dreams—trustworthy, united in striving, and the most solid friends who will never betray you.Gore provides consumers with the most advanced technology and equipment as a solid backing, while consistently respecting and supporting the realization of every outdoor dream.Hope that Gore will be a close companion on the journeys of outdoor enthusiasts, accompanying more people to enjoy nature, experience the outdoors, and discover unique pleasures different from urban life.We also hope more enthusiasts will join our Gore family.”