The 10th ISPO BEIJING 2014 Asia Outdoor Trade Show & Fashion Exhibition will be grandly held from February 19 to 22. For the first time, this edition of the show features a dedicated running theme zone, sharing professional knowledge about running with enthusiasts through cutting-edge running gear and more direct interactive exchanges, while also previewing the latest trends in cool gear essential for runners in 2014.
ISPO BEIJING Running Theme Zone
As running becomes an increasingly popular mass sport with a growing participant base, running gear is also emerging as a new sales highlight for major brands. To meet the business needs of sports brands and dealers for running equipment, as well as the curiosity of running enthusiasts for knowledge about the sport and interest in the latest gear, ISPO BEIJING 2014 has specially set up a running theme zone to showcase newly launched running gear from various brands.
The ISPO BEIJING 2014 Running Theme Zone is located in the pre-function area on the first floor of the China National Convention Center. It is the first B2B and B2C integrated running-themed area in China. It combines multiple functions such as interactive displays, exchange lectures, and hands-on experiences, bringing together the latest technological products and events from brands through an open, panoramic display and personal experience. Visitors can gain a comprehensive understanding of the latest 2014 running footwear, apparel, backpacks, wearable devices, and many other types of gear in this area. Dealers, agents, and retailers can also get a full overview of the latest trends in the running industry and discover new blue ocean opportunities.
ISPO BEIJING 2014 Running Gear Preview
SALOMON S-LAB LIGHT Windbreaker
A simple, ultra-lightweight windbreaker that can be folded down to the size of a palm, making it ideal for all lightweight and high-intensity activities.
Osprey Rev Solo Waistpack
The Rev Solo running waistpack includes a 570ml crescent-shaped sports water bottle that fits exceptionally well, with a dual-opening water bottle compartment for easy access. The DigiFlip™ digital compartment offers convenient use and storage for touchscreen phones during trail running.
OAKLEY M2 Sports Sunglasses
Featuring the brand’s proprietary ultra-lightweight and impact-resistant O-Matter material and hydrophobic Unobtainium rubber.
HAGL
The upper features a water-repellent mesh nylon fabric with a Gore-Tex waterproof lining. The perforated EVA insole provides cushioning. The ultra-lightweight GEL outsole includes AHAR+ rubber reinforcement in high-friction areas. The grain fiber outsole offers enhanced grip. Reflective elements are located on the heel.
SALOMON Long-Distance Trail Running Shoes
Skillfully combining the rugged durability of SPEEDCROSS with the lightweight speed of the low-cut S-LAB SENSE concept, these long-distance trail running shoes are designed to meet athletes' demands and are suitable for soft terrains.
Entering its tenth year of boosting Asia’s sports goods market, ISPO BEIJING has grown into a truly international professional trade platform for sporting goods. The 10th edition of the show continues to showcase brand-new equipment from outdoor, winter, action sports, and streetwear brands set to hit the market. The online pre-registration system is now open—register now for free entry. For details, visit www.ispo.com.cn/beijing.