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After the Shangri-La Fire, Compassionate Travel Takes Action

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — At 1:27 AM on January 11, a fire broke out in Dukezong Ancient Town in Shangri-La County, known as the "Moonlight City." Due to the majority of the ancient town's buildings being made of wood, the flames spread rapidly, making firefighting efforts extremely difficult. By 5 PM that day, the fire had damaged over 200 houses, but fortunately, there were no reports of casualties. ...


    When the ancient town is in crisis, everyone has a responsibility. While frontline forces bravely fought the flames, those behind the scenes could not stand idly by. To offer comfort to the ancient town and its inns that suffered severe losses in this fire, and to send more encouragement and support for the post-disaster restoration and reconstruction, Youduoduo pledges: for all currently bookable Shangri-La inns on DuoDuo Stations, Youduoduo will donate 100% of the commissions earned from this scenic area in 2013 to the aforementioned businesses, to be used for the reconstruction of the inns after the disaster. For all new or continuing Shangri-La merchants—both old and new—who join DuoDuo Stations in 2014, Youduoduo will waive all commissions for the year and provide free marketing consultation and technical support.


    As long as the longing remains, the ancient town remains. Shangri-La is not only a real-life paradise on earth but also the ultimate yearning for a heavenly sanctuary among all seekers of spiritual journeys. Here, Youduoduo calls on more travel websites and organizations to join in the reconstruction efforts of the ancient town. Even a drop in the bucket is still a form of contribution; even the smallest effort can bring warmth; the rebirth of the ancient town begins with every act of kindness.

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