On January 11, 2014, the 15th anniversary celebration of Explorer, themed “Bravely Building the Dream of Exploration,” was grandly held at Beijing Jiuhua Resort. More than 1,200 people, including Explorer’s founder and chairman Mr. Sheng Faqiang, brand ambassador Mr. Wang Feng, brand dealers, suppliers, investors, media guests, other partner organizations, and representatives from Explorer’s management team and employees, attended the event, drawing widespread attention from all sectors of society.
The event comprised four segments: “Gratitude, Responsibility, Cooperation, and Innovation.” It not only presented numerous major awards such as Gold Medal Employees, Gold Medal Clients, Gold Medal Suppliers, Gold Medal R&D Partners, and Gold Medal Media Partners, but also witnessed the launch of the public welfare fund and the innovative strategy for Explorer’s Outdoor Greatness on-site. On the day of the celebration, rock music explorer Wang Feng appeared in person and performed the classic song “Brave Heart” with deep emotion, bringing the event to its climax.
Explorer’s brand ambassador Wang Feng performs “Brave Heart” live
Innovation is the soul of a nation’s progress and an inexhaustible driving force for a country’s prosperity. With the rapid advancement of internet technology and the ever-growing consumer demands, the outdoor sports industry is in urgent need of fresh blood for change and innovation. As a leading brand in China’s outdoor sports sector, Explorer, grounded in the market and focused on the future, proposed its Outdoor Greatness innovative strategy during the 15th anniversary celebration. This strategy will undoubtedly help Explorer achieve its grand development goal of “getting stronger and better.”