On January 11, 2014, the 15th anniversary celebration of Pathfinder, themed "Bravely Building the Dream of Exploration," was grandly held at Beijing Jiuhua Resort. Pathfinder founder and chairman Mr. Sheng Faqiang, Pathfinder brand ambassador Mr. Wang Feng, brand dealers, suppliers, investors, media guests, other partner organizations, Pathfinder management team, and employee representatives—totaling over 1,200 people—attended the event, drawing high attention from all sectors of society.
As is well known, outdoor gear was originally designed to provide comprehensive protection for outdoor activities. Looking at the development path of outdoor sports in Europe and America, coupled with the current changes in people's lifestyle and consumption concepts in China, as well as the rapidly growing number of outdoor enthusiasts, the popularization of outdoor activities and the personalization and diversification of products have become inevitable trends in the industry.
HowToTrip was established in late 1998 as the first and currently the largest outdoor travel activity website in China. Its main business includes travel routes and outdoor guides, and it holds strong influence among outdoor sports enthusiasts. According to data from Minsheng Securities research reports, HowToTrip has between 2 to 3 million active users.