As a movie, the buzz around "Personal Tailor" has faded. But in the economic sphere, businesses have cleverly leveraged the momentum to promote a forward-looking consumption concept to the public: C2B, which refers to the practice of aggregating a large number of dispersed users into a powerful purchasing group to make centralized purchases from merchants—also known as reverse customization. For example, during this year’s Spring Festival travel rush, Aifeixing, a service under 9588 Travel Network, introduced a series of personalized customization measures targeting the booming flight booking market, which were well received by users. The rules of the internet game have once again been proven: those who pay more attention to user experience are the ones who win the market！
In the traditional industrial era, information exchange between consumers and enterprises, as well as along the industrial chain, was closed-off and unequal. In the realm of air travel, although online ticket booking has long been common, factors such as “price discrepancies across different booking channels and the complexity of how users access information” have meant that this lack of openness and equality still persists. Even with the help of online tools, consumers still struggle to break free from their passive role typical of the traditional industrial era.
The core of C2B lies in the shift in the role of consumers, making them the true decision-makers. The reason why Aifeixing, under Zhishangtong, has been able to rapidly grow in the so-called “red ocean” of the flight booking market is precisely because it accurately grasped user needs, especially the core experiences that matter most to users: price and service.
In people’s traditional and habitual thinking, customized services often imply high prices, but that is actually a misconception. Aifeixing’s “Zero-Profit Card” takes low pricing to the extreme. The “Zero-Profit Card” is not just a membership card—it is more accurately defined as a membership-based service product. Its most important innovation is that it passes on all revenue from ticket sales entirely to members, promising that the final transaction price will always be the lowest purchase price. This has surprised Aifeixing users: even during the Spring Festival travel rush, many popular routes still offer highly cost-effective discounted tickets—as long as you plan ahead. However, information between consumers and airlines remains unequal, making it difficult to make effective choices and decisions. This is where the private services provided by Aifeixing to its members come into play: such as creating detailed travel plans for members, providing early warning alerts on flight ticket availability, and offering comprehensive ticket change and refund services. Aifeixing even provides VIP clients with dedicated service managers. This takes full account of the potential difficulty users may face in getting through busy service hotlines during the travel rush, as well as avoiding the inconsistency of service from random public customer service agents.
Compared to staying up all night queuing for tickets or frantically scrambling to grab them, Aifeixing has led a brand-new user experience during the Spring Festival travel rush. As the C2B model continues to penetrate traditional business, every link faces the prospect of being reshuffled—and the era of personalized customization is upon us！