ISPO BEIJING 2014The 10th Asia Outdoor & Fashion Expo will2014be held in2April19-22at the National Convention Center in the capital city of Beijing. The leading outdoor brandCAMELCAMEL, having signed with the “King of the Outdoors” Bear Grylls earlier this year, will make its debut at this exhibition with a brand-new image. It has been revealed thatCAMELthe brand will also launch a series of professional, high-end outdoor products during the event. It is reported that this time,CAMELCAMEL will center its exhibition around the theme concept of “The Wildest in the World,” transforming the entire exhibition area into an outdoor landscape for a refreshing experience. Meanwhile, the exhibition zone will feature large3Dmural decorations to provide visitors with an immersive feel. According toCAMELthe person in charge of CAMEL’s exhibition, “There will be mysterious guests appearing at the event, as well as exciting survival performance shows by top outdoor adventurers, with plenty of prizes on site.” It’s definitely something to look forward to.
It is introduced thatCAMELCAMEL has adopted the theme of “The Wildest in the World” and integrated this concept throughoutISPO BEIJINGall aspects of the exhibition, highlightingCAMELCAMEL’s new outdoor brand image and product philosophy. In terms of the exhibition hall design, inspired by the landscape of the Grand Canyon in the United States, the main part of the booth has been created in the style of pristine karst landforms—with massive rock walls and artificial rock formations, creating a strong outdoor atmosphere and giving visitors an immersive visual experience. The highly realistic3DThe mural corridorQuanjingshidizaixianlesenlin,Shamo,Xiagudenghuwaichangjing,Weicanguanzhedailaiquanxindehuwaitiyan.CAMELThe CAMEL booth covers a floor area of280square meters, with themed zones inside showcasing corresponding outdoor products in various outdoor scenarios, offering visitors a more intuitive understanding of the gear.
During the4days of the exhibition,CAMELCAMEL has prepared a series of fun activities and competitive games. These include wild and unrestrained traditional dances from African indigenous tribes, live escape performances by top domestic outdoor survival experts, and a range of outdoor survival challenge games that let participants experience the thrill of extreme survival.CAMELThe head of CAMEL’s exhibition design team stated, “This year,CAMELhaving signed with Bear Grylls, we are taking this exhibition as an opportunity to launch our ‘The Wildest in the World’ theme concept. We hope to touch the audience’s desire to connect with and challenge nature, allowing every visitor to theCAMELCAMEL booth to enjoy a brand-new outdoor experience.”
After signing with Bear Grylls,CAMELCAMEL revealed plans to launch a Bear series and Himalaya series of outdoor products, creating professional-grade, high-end gear, which has attracted attention from both inside and outside the industry.CAMELWill the new outdoor products launched by CAMEL at this exhibition be the previously rumored Bear series? What kind of surprises will the new products bring to China’s outdoor industry and enthusiasts?CAMELThe release of CAMEL’s new products has become one of the most anticipated highlights of this exhibition.
In recent years, China’s outdoor industry has developed rapidly, with competition growing increasingly fierce.CAMELStarting with its core strength—its products—CAMEL is using professionally developed, high-end gear with signature endorsement characteristics to differentiate its brand among similar products.CAMELA senior executive at Camel said,CAMEL“Camel has always adhered to product quality as its foundation, and our confidence in launching professional, enthusiast-grade series also stems from the products themselves. Leveraging the opportunity of our collaboration with Bear Grylls,CAMELCamel aims to achieve a product upgrade this time.” Judging from the previously revealed information, CAMELCamel is clearly well-prepared for this exhibition,ISPO BEIJING which serves asCAMELa stage for Camel to once again amaze the industry.
In addition,CAMELCamel2014will also unveil its annual major outdoor activity plan during the exhibition. The success of the “Camel Walker” program and the inaugural “CAMELCamelTaobao” Outdoor Festival has givenCAMELCamel the confidence to build a larger-scale and more influential platform for outdoor sports exchange, promoting the development of outdoor activities in China.