As the 2014 ISPO BEIJING is about to kick off, Wayne, the founder of Gregory—the master of outdoor backpacks—will personally attend the exhibition to host the “Ignite Your Roots-Tracing Journey—Gregory Urban Backpack Tasting Event.” He will meet with Chinese consumers, jointly appreciate Gregory urban backpacks, and relaunch the classic outdoor roots-tracing journey activity to search for China’s contracted designers.
Gregory is a professional backpack brand from the United States, founded in 1977. Since its launch, it has won numerous awards and has been highly praised in the domestic and international outdoor communities for its outstanding design and quality, winning the love of travelers. It has even been chosen by alpine expedition teams and the U.S. Special Forces, earning the industry reputation as the “Master of Backpacks.” CORA is Gregory’s Chinese agency, established in 2006. With unique insights into the outdoor industry and a professional team, the company has been providing high-quality outdoor products to Chinese consumers. The agency represents top outdoor sports brands such as Patagonia, Gregory, and KEEN. It has offices and directly operated stores in Beijing and Shanghai, over 40 high-quality dealer partners nationwide, and more than a hundred dealer stores across the country.
Event Time: February 20, 2014 Starting at 14:00
Event Location: ISPO Meeting Room 307B
Event Content:
Exhibition of 2013 Gregory Roots-Tracing Journey Chinese Design Competition works
Tasting Gregory urban backpacks together with Wayne
Igniting the 2014 Gregory Outdoor Roots-Tracing Journey
Auction of Classic Gregory Backpacks
Registration Method:
1. Register via private message on Weibo,
2. Register via email
Registration Format:
Name + Phone Number + Email Address
Notes:
1. All children attending the event will receive a half-price discount card;
2. Small gifts will be given away during on-site interactions.