Lüye Hosts ISPO ON SNOW DEMO Snow Test
Beijing Times: What new products will Lüye bring to outdoor travel consumers this year?
Zhuoguang: Lüye also has a sub-brand called Liuzhijiao (Six Feet), which focuses on providing netizens with top-tier equipment and experiences in outdoor technology and digital solutions. At the end of last year and early this year, Toread also launched its own smart bracelet. Lüye will work with Toread to promote products related to bracelets, outdoor satellite positioning, satellite communication, and search and rescue concepts to netizens, offering them a hub of digital outdoor gear.
Beijing Times: What is the product positioning and characteristics of the upcoming international outdoor travel product “Lüye Youpin”? When will it be officially launched?
Zhuoguang: It will be launched around mid-April. At that time, users visiting the Lüye website will be able to see in-depth adventure travel experiences both domestically and abroad—including offerings such as African safaris and offshore fishing in Central and North America—that were previously unavailable in the market. We will integrate resources from thousands of global suppliers and select distinctive adventure travel products among them. Additionally, this year we will collaborate with Asia Travel, another company integrated under the Toread platform, to explore the Southeast Asian adventure travel market. Asia Travel will first source resources overseas, while Lüye will provide the best travel plans from within China.