Travel is not a style, but a state of mind.
The renowned British brand LONSDALE made its first appearance at the 2014 China International Clothing & Accessories Fair (CHIC).
LONSDALE focuses on functional fashion, adhering to a unique design direction of British retro style, with lightweight and functionality as its main features, and a rich palette of colors and versatile styling as its product characteristics. It creates fully functional, stylish travel gear tailored for Chinese travelers, offering them more reasons to step out of their comfort zones and embrace nature.
Mr. Lai Guocheng, Executive President of LONSDALE (China), stated that in the over two years since entering the Chinese market, the brand’s image presentation and product design have become increasingly mature. As reflected in the brand slogan “Go living, 出发去旅行” (Go living, set out to travel), it conveys a philosophy — travel is not a style, but a state of mind. The brand hopes to show those who care about outdoor living and the quality of their own lives what kind of lifestyle its products can enable.