As the largest and first all-season theme park in northern China, Tianjin Happy Valley has continually improved since its grand opening on July 27, 2013, after half a year of refinement. It has garnered high praise and acclaim from both locals in Tianjin and residents in the Beijing-Tianjin-Hebei region. Industry insiders note that the park’s strong start in the tourism sector is due, on one hand, to its premium hardware facilities—such as over 100,000 square meters of three large indoor all-weather venues (water and land), 56 amusement rides, nearly 90 performances daily, and year-round all-weather water and land festivities—and, on the other hand, to its unwavering commitment to corporate social responsibility. As a major state-owned enterprise, Tianjin Happy Valley has consistently organized public welfare events, giving back to society with sincerity, spreading positive energy, and contributing to the shared vision of realizing the Chinese Dream.
Caring for the Elderly and Upholding Filial Piety: Promoting Traditional Chinese Virtues
In March 2014, as winter faded and the weather warmed, ushering in the spring travel season, Tianjin Happy Valley held its second “Gratitude to Society, Care for the Elderly” event—following the previous one in November—offering free park access to visitors aged 50 and above. Ms. Zou, a local resident, commented on Weibo: “In this beautiful spring, Tianjin Happy Valley has invited us not only to enjoy outings ourselves but also to pay attention to our parents and the elderly around us. Taking our elders out during the warm spring to enjoy the beauty of the season is truly wonderful!”
Seven Public Welfare Initiatives So Far Highlight the Spirit of a Major State-Owned Enterprise
Over the eight months since its opening, Tianjin Happy Valley has consistently upheld its corporate responsibilities, organizing seven major public welfare activities to give back to visitors and society. In addition to the current “Filial Piety for the Elderly” campaign, the previous six initiatives have also earned widespread praise: the “Full Moon over Dongli Lake, Joy at Happy Valley” charity event in September; free admission for left-behind children; the “Happy Teachers Week” discount event for educators; the first “Taxi Drivers’ Charity Week” offering free park entry for taxi drivers; the “Gratitude for the Elderly Month” throughout November, providing free access for those aged 50 and above; and the “Christmas Innocence and Joy Season” in November, offering free park access for children under 1.5 meters.
These highly humanistic and charitable corporate initiatives have drawn significant attention from experts. Analysts note, “A successful enterprise is not merely one with high revenues or strong economic performance. More importantly, it is one that creates positive influence and energy for society. Social impact is an indispensable measure of a company’s value.” Tianjin Happy Valley’s seven public welfare initiatives reflect its full commitment to corporate social responsibility and demonstrate the sense of duty and mission of a major state-owned enterprise.
Spreading Joyful Positive Energy and Striving to Realize the Chinese Dream
As the sixth Happy Valley in the Overseas Chinese Town (OCT) chain nationwide, Tianjin Happy Valley boldly innovated in planning and construction to adapt to the seasonal climate of northern China. The park features three core all-weather indoor venues, covering a construction area of over 100,000 square meters. This effectively overcomes the operational challenges of northern winters and has successfully created the world’s first indoor all-weather water and land theme park. The project has reportedly achieved impressive records: two world records, two Asian records, and eight Chinese records.
During its operation, Tianjin Happy Valley has never settled for the status quo, continuously upgrading its hardware facilities and service quality. Top-tier attractions such as Angry Birds, Volcano Adventure, and Christmas Tower have been successively launched, delivering fresh and exciting experiences to visitors. The festival events and regular performance programs have become increasingly diverse and refined, expanding from six major annual events to eight, showcasing refreshing and spectacular shows. The park’s dining options and user-friendly service facilities have also grown richer, providing guests with a more comfortable visiting environment.
The Chinese Dream is a shared and co-created vision, and its core essence of “people’s happiness” is not just empty rhetoric—it requires action from every individual, social institution, and enterprise. In 2014, Tianjin Happy Valley entered its official operational phase. Moving forward, the project will continue to spread joyful positive energy through continuous improvement, premium facilities, and comprehensive services. With a spirit of sharing, it will actively work toward realizing the Chinese Dream, setting new benchmarks for high-quality entertainment and lifestyle for both the enterprise and the industry.