Following the "BEYOND" 2014 Spring/Summer collection that presented a brand-new outdoor world, KOLON SPORT has recently dropped a bombshell in the outdoor apparel industry—officially unveiling the 2014 Spring/Summer campaign images shot by its China-Korea chief spokesperson, Tang Wei. Since appointing Tang Wei as the brand ambassador, KOLON SPORT has continued to receive immense attention in the Chinese market. Its professional functionality and fashionable designs, which differ from traditional outdoor styles, have been well received by both professional outdoor enthusiasts and general consumers. Moreover, KOLON SPORT’s bold fashion designs and thoughtful mix-and-match details are setting trends, injecting fresh energy into the traditional outdoor market.
Reconnecting with Nature: Tang Wei Brings KOLON SPORT to Life
In the new season’s campaign, Tang Wei’s gentle smile and healthy figure exude the natural essence that KOLON SPORT embodies. The pure and beautiful imagery, Tang Wei’s fresh and natural aura, the lightweight comfort and bright colors of the Spring/Summer collection all bring a sense of ease and vitality. The seamless harmony between Tang Wei and the brand shines through in every detail. Her heartfelt interpretation of KOLON SPORT inspires people to yearn for the beauty of connecting with nature. This is also what KOLON SPORT has always strived for—making it more comfortable and enjoyable for everyone to get close to and communicate with nature. Tang Wei also shared that the shooting process was incredibly joyful, like going on a delightful outdoor excursion. Being close to nature helps you let down your guard, and when your heart feels at peace, you discover a more beautiful and authentic version of yourself.
Professional Protection, as Gentle as a Breeze
The KOLON SPORT 2014 Spring/Summer collection not only features a significantly expanded range but also breaks through previous technical limitations by using Motion Tech, a highly mobile technical fabric, and advanced Hybrid mixed-fabric technology to deliver professional comfort and protection in spring and summer. At the same time, greater emphasis is placed on clever design details, drawing inspiration from exotic encounters and elements during travel and incorporating them into the products, making them essential items for outdoor activities and urban leisure life in spring and summer.
Tang Wei particularly praised the design of this season’s windbreakers on set. She really liked the concept of using different fabrics for different parts, such as the waterproof performance on the shoulders and the windproof panels on the chest—both human-centered designs that allow everyone to easily enjoy nature. She said this is what she admires most about KOLON SPORT: genuinely considering the wearer’s needs while perfectly integrating fashion design. Friends who love the outdoors, nature, and fashion should own at least one KOLON SPORT piece—it will make you a standout in any outdoor activity.
Beyond Boundaries, Interpreting Urban Modernity
"Your Best Way to Nature" has been the philosophy that KOLON SPORT has upheld since its founding in 1973. After more than 40 years of continuous effort and innovation, KOLON SPORT has elegantly transformed into a mature leader in outdoor fashion. With its boundary-pushing modern designs, interpretation of outdoor functionality through an urban modern lens, and the brand appeal radiated by Tang Wei’s refreshing charm—the brand’s bold, boundary-breaking characteristics have made KOLON SPORT a highly sought-after outdoor fashion brand among trend-conscious youth.
In addition to its relentless pursuit of excellence in professional technology, KOLON SPORT dares to innovate, opening a new door for the traditional outdoor market. Yet it never forgets the philosophy and foundation of nature, which has been the cornerstone and unique charm of KOLON SPORT since its inception.
For more information, please visit the official KOLON SPORT platforms:
http://www.kolonsport.cn/
http://weibo.com/kolonsportchina