On April 13, 2014, the 24th China International Bicycle Exhibition grandly opened at the Shanghai New International Expo Centre. The German outdoor brand VAUDE participated in the exhibition for the first time. Its professional booth design and diverse range of cycling products attracted dealers from across the country.
The cycling series is one of VAUDE's core product lines, featuring a comprehensive and diverse range of products. Clothing, backpacks, bike bags, gloves, and other items were displayed in situational settings at the exhibition, creating a highly vivid presentation. The VAUDE booth was constructed using wooden slats, giving off an overall bold and distinctive image—this is also the unified display style used in VAUDE’s retail stores.
At this exhibition, many bicycle dealers noted that an increasing number of consumers are beginning to focus on cycling apparel and equipment. Compared to the past when only bicycles were sold, expanding the product line has become a key factor for bicycle shops to enhance their store image and break through in sales profitability.