As a leading company in the vacation rental industry, Tujia’s model, in strategic partnership with the Chengde Tourism Bureau, will deeply integrate the industrial chain in aspects such as brand building and enhanced experiences. Tujia’s innovative model will help development enterprises easily achieve sales and improve after-sales services, thereby alleviating the pressure of property vacancy; assist homeowners with property maintenance and appreciation; provide travelers with high-cost-performance, quality accommodations, and promote a new way of leisure vacationing; encourage the rise and healthy, orderly development of the vacation rental industry; and invigorate the local tourism market. As a leading domestic online platform for high-end vacation apartments, Tujia’s entry into Chengde and collaboration with Chenyang Real Estate Development Co., Ltd. will surely inject new vitality and deliver new experiences into Chengde’s tourism and leisure vacation offerings. It will also create significant opportunities for increasing the value of corporate real estate, bring transformative changes to promoting Chengde culture, and innovate new concepts in visitor services. The Tujia model will bring fresh inspiration and energy to Chengde’s vacation tourism market and tourism real estate.
The Chengde Tourism Bureau and Tujia signed a strategic cooperation agreement. This powerful partnership will leverage their respective strengths to build a world-renowned tourism and vacation brand. Through joint promotion and publicity efforts, the brand's visibility and influence will be enhanced, setting a demonstrative example in the national tourism and vacation sector.
This collaboration between the Chengde Tourism Bureau and Tujia represents a new attempt to promote Chengde as a tourist city brand. Leveraging Tujia’s online platform for mid- to high-end vacation apartments, it combines Chengde’s tourism brand with the vacation rental industry in a cross-sector approach. This provides both domestic and international tourists with more personalized leisure vacation environments and standardized services, leading a new trend in leisure tourism. It also responds to the Chengde Municipal Government’s call to introduce new tourism business models — utilizing external resources, stimulating vitality, and bringing in high-tech tourism service platforms to accelerate the transformation and upgrading of Chengde’s tourism industry. This initiative seeks new models and creates new benchmarks for the development of tourism in Chengde.