On May 15, the “Enjoy Vienna” Summer Music Campaign officially launched. The event is divided into two phases: “Play, Enjoy, and Have Fun” (May 15 – June 4) and “Win My Trip to Vienna” (June 5 – 18). The entire campaign takes place on the partner platform PAPA (a mobile voice and photo sharing app). Search for “Vienna Tourist Board” to directly access the “Enjoy Vienna” campaign page. All updates will also be fully displayed on the official campaign website: http://music.weiyena.info/. Participate in the first phase’s themed interactive activities—“Danube Daydreams,” “I’m a Musical Instrument Fan,” and “I Perform Classical Music.” Simply upload relevant photos and audio as required to express your musical thoughts and stand a chance to win interactive gifts. In the second phase’s main event, “Date in Vienna,” participants only need to upload a high-quality photo of sharing music with friends and describe the Vienna attractions they aspire to visit and why. You could win a dream music trip to Vienna!
The Vienna Tourist Board has prepared generous grand prizes to spark widespread attention and active participation. The ultimate prize is a round-trip Vienna pleasure trip for four—worth 100,000 RMB—for a seven-day summer music adventure in Vienna. The winner can invite three family members or friends to join them, accompanied by professionals from Caissa Travel, to the world capital of music and experience Vienna’s unique musical charm. Each phase of the campaign also features various attractive gifts—stay tuned!
On June 20, 2014, based on the quality of photos and audio content, playback counts, and likes, the top 10 most popular works of the main event “Date in Vienna” will be selected and announced on the Vienna Tourist Board’s official website (wwww.weiyena.info) and @Vienna Tourist Board’s official Weibo. The ultimate grand prize winner will be drawn from the Top 10 by a representative of the Austrian Embassy in China on June 25, with live coverage on @Vienna Tourist Board’s official Weibo. The results will also be published on the Vienna Tourist Board’s official website. The winners will travel to Vienna with family or friends from August 25 to 31, 2014, for a seven-day immersive music journey.
This campaign is open to mainland China only. Within the scope permitted by law, the Vienna Tourist Board, as the organizer, reserves the right of final interpretation for this event.
Beautiful musical dreams—“Enjoy (or Date) in Vienna”—are waiting for you to “enjoy”!