——Recruitment for the “Fellow Townsman Takes You to Henan” campaign successfully concludes
In April, Xiao Yan (@Tomorrow-Will-Get-Better), a Beijing drifter, shared her struggles with a heavy workload and the hardships of working away from home on Sina Weibo. Luckily, she was noticed by @HenanTourismOfficial, which led to the launch of the new media campaign “Fellow Townsman Takes You to Henan — Let the Busy Mind Soar with Hometown Nostalgia.” It has recently been announced that Xiao Yan has finally “won the lottery” and become one of the lucky participants of this campaign, embarking on a trip to Henan to fulfill her travel dreams.
During the recruitment period, Xiao Yan’s story was widely shared across major websites such as China Daily Online and TOM.com. Meanwhile, @HenanTourismOfficial and the official WeChat account of “Henan Tourism” (ID: hntacn) also reposted and commented on these articles. @Jiezi000, a fellow townsman from Nanyang who saw Xiao Yan’s story on Sina Weibo, was deeply moved and immediately decided to do something to help make her dream come true. Jiezi spent her weekend, even while sick, crafting a detailed 40-plus-page travel itinerary and emailed it to the event organizers, inviting Xiao Yan to her hometown — Nanyang — to experience the strong sense of kinship there. With the enthusiastic coordination of @HenanTourismOfficial, Xiao Yan and Jiezi successfully teamed up as sisters to plan their hometown journey.
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According to statistics, during the recruitment process, the campaign’s dedicated section went live on the Henan Tourism Experience website (http://ly.hnta.cn/) and within just three days, through comprehensive promotional interactions synchronized with Sina @HenanTourismOfficial and the official WeChat account of “Henan Tourism” (ID: hntacn), nearly a thousand enthusiastic netizens signed up to participate, including several certified Weibo influencers and participants from all over the country.
From mid-to-late May to early June, the seven lucky pairs will set off one after another to experience the emerging tourism landscape of Henan and immerse themselves in the deep hometown nostalgia. Before departure, each pair will receive up to 2,000 yuan in travel funds to cover a 3-day, 2-night trip within Henan. After the campaign, the Henan Tourism Bureau will also select the “Best Travel Experience Route” among the 10 itineraries, with the winning pair receiving an additional cash prize of 1,000 yuan. The Sina platform @HenanTourismOfficial and the official WeChat account of Henan Tourism (ID: hntacn) will also engage with them throughout the journey, providing relevant travel information services.
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