On April 29th, Midot.com released the “2013 China Hotel Industry Brand Development Report” at the “2013 Most Influential Hotel Brand Awards Ceremony.” The report provided a detailed analysis and interpretation of the development background, trends, and the list of influential hotel brands in China’s hotel industry for 2013. It deeply explored the importance of branding in the hotel sector, illuminating a directional beacon for the industry's development.
The report offered an in-depth analysis of the development of the hotel industry in 2013, pointing out that the past year was one of both opportunities and challenges. Faced with difficulties, many high-end hotels began to explore various self-rescue methods. High-end hotels started adopting a more people-friendly approach, non-standard economy hotels rapidly gained market share, mid-range hotels emerged successively, and market segmentation along with multi-brand development became key trends in the hotel industry.
The report provided a detailed analysis of the development trends of mid-range and boutique hotels, noting that mid-range hotels have now achieved a certain level of market presence. After the “frugality campaign” in China’s hotel industry, consumers have gradually shifted from blindly pursuing luxury to a more rational mindset, resulting in increased patronage of mid-range hotels. More and more international hotel management groups are focusing their China market strategies on developing mid-range hotels in second- and third-tier cities. Brands including Courtyard by Marriott, Mercure, Novotel, and Holiday Inn Express have entered the Chinese market. The report also analyzed a series of issues facing the development of mid-range hotels, such as a small number of large-scale enterprises, relatively lagging hotel management, product features, and marketing efforts.
The report also offered a detailed analysis and interpretation of the 2013 Brand Rankings. By monitoring and analyzing the Hotel Brand Index (MBI) through the “Midot Brand Index Monitoring System,” the report ranked the top 10 international, domestic, mid-range, and economy hotel brands according to the MBI. It provided an in-depth analysis of the brand index for key hotel brands in 2013, such as InterContinental, The Ritz-Carlton, Kai Yuan, Jin Jiang, 7 Days Inn, and Vienna Hotels, highlighting the strengths and weaknesses of these hotel brands and offering precise reference standards for their development.
The Midot Brand Index MBI mainly analyzes a brand’s influence on the internet and mobile internet from four dimensions: search index, sentiment index, operational index, and media index, through the “Midot Brand Index Monitoring System”
Meadin Brand Index Monitoring
System (MBIMS), which provides a free data analysis service for the hotel industry mainly from three dimensions: user influence, media influence, and industry influence. It reflects the indicator data of a hotel brand’s influence on the internet and mobile internet over a certain period and can serve as a reference for enterprises and industry professionals in analyzing brand communication and marketing management.