The world’s leading sports brand Oakley (欧克利), following its signing of China’s first brand ambassador Lin Dan, has unveiled another bold move. On the afternoon of May 30, Lin Dan made a surprise appearance at Beijing’s Sanlitun Taikoo Li with his personally designed limited-edition TwoFace sunglasses, followed by a visit to the renowned eyewear chain LensCrafters. The red-and-black limited-edition sunglasses feature a revolutionary dual-material frame that defies convention and are engraved with Lin Dan’s iconic tattoo design of five red stars, fully embodying Oakley’s disruptive philosophy of challenging the status quo with the question “Why not?” It is reported that the Lin Dan signature sunglasses will be officially launched globally in July, with 1,000 pairs available in a limited release in China.
This collaboration between Oakley and Lin Dan represents an unprecedented fusion of sports and fashion. It is reported that Oakley will also launch a series of roadshow events in Beijing, Shanghai, and Shenzhen. As for what groundbreaking moves the superstar ambassador “Super Dan” will bring next, stay tuned.
About Oakley
Founded in 1975 and headquartered in Southern California, Oakley is one of the world’s leading sports brands. With over 600 patented technologies, Oakley continuously identifies challenges and seeks solutions through artistry. This unique philosophy has made Oakley one of the most iconic and distinctive brands in the market. Its cutting-edge innovations enable world-class athletes to perform at their best. Oakley is renowned for its superior High Definition Optics (HDO) technology, which is applied across products including sunglasses, optical glasses, and ski goggles. Having evolved from a global leader in performance sunglasses to a premier sports brand encompassing apparel, footwear, and accessories, Oakley offers both professional sports and active lifestyle collections for men and women. Oakley is a subsidiary of the Luxottica Group (NYSE: LUX; MTA: LUX). For more information, visit www.Oakley.com.cn or www.Oakley.com
About LensCrafters
LensCrafters is a renowned retail brand under the global eyewear giant Luxottica Group. It entered the Chinese market in 2006 and now operates over 200 stores across Greater China. Committed to its brand promise of “caring for your eyes,” LensCrafters is dedicated to bringing customers the highest quality vision care services and premium eyewear products. The brand also showcases a wide range of top-tier international eyewear labels, offering Chinese consumers a fashionable and trend-forward new vision. For more company information, visit www.lenscrafters.com.cn
For further details, please contact:
Oakley China
Assistant PR Manager of Oakley China
Giulia Zhu
Phone: +86 21 2411 3985
Email: giulia.zhu@Oakley.com
LensCrafters
Brand Manager
Kenny Chen
Phone: +86 21 24113830
Email: kenny.chen@luxotticaretail.com.cn
MSL China
Mika Wang
Phone: +86 180 1602 4817
Email: mika.wang@mslgroup.com