On June 2 this year, Shinsegae Department Store Busan Branch set a Guinness World Record as the world’s largest department store. Nearly 18,000 outstanding members from Amway in Mainland China and Taiwan were selected and rewarded with the opportunity to travel to Korea. Together, they visited representative tourist attractions in Busan, South Korea, such as Nampo-dong and Taejongdae. They then went to Shinsegae Busan, the world’s largest department store. Shinsegae Busan specially held a grand “Golden Panda” parade for these 18,000 Chinese tourists. During the parade, 20 actors dressed as cartoon pandas distributed prizes, and the massive marching parade attracted considerable attention at the time. Shinsegae Department Store in Korea consistently offers a variety of preferential policies and exciting events for its customer base, with a focus on Chinese tourists, and continues to strive in this effort.
Shinsegae collaborates with internationally renowned organizations for experiential travel and partners with global credit card companies such as UnionPay for promotional activities. It also works with China International Travel Service (CITS) on project planning and VIP-exclusive marketing. These are all ongoing efforts by Shinsegae to ensure customer satisfaction in shopping. In addition, the South Korean Ministry of Justice has joined forces with Shinsegae Department Store to formulate policies specifically for issuing special discount cards to Chinese VIP members. All of this serves as strong recognition that Shinsegae Department Store in Korea is considered the premier top-tier department store in the Republic of Korea.
If the above still sounds too broad, let’s look at some specific examples of what Shinsegae Department Store in Korea has been doing. From April 30 to August 31 this year, an event giving away a “Golden Panda” was held at the tax refund counter on the 1st floor of the Shinsegae main building. All participating Chinese customers had the chance to enter a lottery, with one lucky winner selected from all participants to receive this “Golden Panda.” The pure gold-plated panda, weighing 333g, is worth nearly 17 million KRW. It holds extremely high collectible and commemorative value. Similarly, last year, there was also a “Golden Dragon” giveaway event, where the winner was specially invited by Shinsegae and happily took home the “Golden Dragon” prize.
During the recent Labor Day holiday, Shinsegae Department Store in Korea extended the Golden Week to a total of 17 days (April 25 – May 11), specifically targeting Chinese customers by offering gift vouchers equivalent to 5% of each customer’s spending amount. In addition, Shinsegae Department Store offered discounts of 10–30% on nearly 100 popular luxury brands favored by Chinese customers. This campaign was quite successful, with visitor numbers increasing by nearly 65% compared to the same period in previous years. Sales also rose by 128% compared to last year. Shinsegae Department Store will continue to actively provide more and better services and promotions for Chinese customers as always.
In addition, Shinsegae Department Store aims not only to provide the highest quality service within Korea but also within mainland China. The official Weibo account of Shinsegae Department Store in Korea has surpassed 4.1 million followers. To show appreciation for the support of Chinese fans, Shinsegae Department Store also holds a variety of enriching activities on Weibo every month.
Through continuous efforts to introduce various well-known tourist attractions related to shopping, art, culture, and entertainment, Shinsegae Department Store has now firmly established itself as the center of “Korean Wave shopping,” marking a new milestone for the store. In particular, popular luxury goods used by today’s trending K-pop stars are especially well-received by Chinese VIP customers. For example, clothing from the Armani Collezioni brand worn by the famous Korean star So Ji-sub in a Korean drama, COLOMBO bags worn by Jun Ji-hyun, ZIOZIA brand clothing worn by Kim Soo-hyun, and the famous knitwear brand MISSONI worn by Girls’ Generation are all highly sought-after items.
For detailed information about Shinsegae Department Store, please visit the Shinsegae Department Store Weibo page (http://weibo.com/shinsegaegroup).