In line with industry trends, the 2014 Asia Outdoor Exhibition will introduce a “Water Sports Products Zone (Water Village)” alongside the “Running Zone.”
The domestic kayak market has shown a clear upward trend in recent years. According to the head of the production and sales company of a well-known Canadian kayak brand in China, in 2010 they only sold one kayak in China, 50 in 2011, and by 2014 annual sales had grown to 1,000 units. While the numbers may seem small, the growth rate is astonishing. It is understood that there are currently around 50 kayak clubs in China organizing related activities, and the number of participants in the sport continues to rise.
Image source: Kunshan Yaohe (Riot)
It is reported that in 2014, the Water Sports Administration Center of the General Administration of Sport of China and the Chinese Canoeing Association plan to promote canoeing nationwide. In the second half of this year, a national recreational canoeing competition will be launched in three provinces, with plans to expand to more provinces and cities next year. Government support for the canoeing sport is good news for the industry and will help drive the development of the canoeing market.
Nanjing Ningfei International Exhibition Co., Ltd. has recognized the growth of the water sports products market and will officially launch the “Water Sports Products Zone (Water Village)” at the 2014 Asia Outdoor Exhibition. This move aims to meet the needs of industry development. During the exhibition, the organizers will collaborate with professional media, exhibitors, and clubs to organize a series of water sports-related activities, such as a water sports products exhibition area, a water sports performance and experience zone, and a China Water Sports Industry Forum.
Image source: Lishou Commerce & Trade (LIVSO)
The Asia Outdoor Exhibition will join hands with China Outdoor Network and Kunshan Yaohe Sports Goods Co., Ltd. to set up an outdoor water sports experience area at the exhibition venue. Professional equipment will be introduced to simulate whitewater kayaking, and international players will be invited to perform stunts. At the same time, the Asia Outdoor Exhibition will also invite experts from the canoeing and diving industries to share insights on the current state of the industry, future market development in China, and other topics of great interest to professionals. Stay tuned for more details.
For more detailed information, please visit the official website of the Asia Outdoor Exhibition at www.asian-outdoor.com or follow its Sina Weibo account @AsiaOutdoorExhibition and WeChat public account “Asia Outdoor Exhibition”.