Embracing Internet Thinking: Vanke’s Path to Breakthrough
Currently, the real estate market has entered a sensitive period. Property sales are unlikely to see the explosive levels of the past. In this challenging environment, Ma Jiajia, a high-profile figure among the post-90s generation, stirred up controversy in the real estate world with her statement that “post-90s won’t buy homes at all.” This highlights how traditional marketing methods in the real estate sector are struggling to meet the needs of the newer generation. Faced with these difficulties, Vanke’s breakthrough strategy is to embrace internet thinking and drive property sales growth through innovative marketing models. To this end, Vanke not only leveraged the World Cup to launch a new “night sales” model but also partnered with tech giant Baidu to apply big data to the real estate industry, shifting from offline to an integrated online-offline business approach.
The collaboration with Tujia.com will undoubtedly be a significant step forward on Vanke’s path to breakthrough. Xiao Jin, Deputy General Manager of Vanke Group, stated: “This cooperation with Tujia Group will be an innovative move for Vanke Group in the realm of the internet. Partnering tourism real estate projects with Tujia.com represents a brand-new cooperation model. Vanke has always placed great emphasis on urban supporting services, whether in commercial real estate, tourism real estate, or elderly care industries—all developed from the perspective of urban supporting service operators. The future prospects of our collaboration with Tujia.com are promising and bright.”
Joining Forces with Real Estate Giants, Tujia Achieves New Successes
As a titan in the real estate industry, Vanke’s moves have always served as a barometer for the sector, signaling the latest trends in real estate development. Tujia.com, as the leader in China’s vacation rental industry, injects fresh energy into the traditional real estate sector with its “O2O + B2C” model, offering innovative approaches to transforming the industry. Prior to partnering with Vanke, Tujia.com had already established strategic collaborations with Shimao Group, Longfor Group, and China Resources Group. This partnership with Vanke is undoubtedly a landmark event in the transformation of the real estate industry and a crucial milestone in Tujia’s expansion.
Bao Xiaoming, General Manager of Tujia.com’s Business Unit, said: “We are truly honored to join hands with Vanke Group in this powerful collaboration to create a new era of tourism real estate. From Vanke Group’s adoption of ‘internet thinking’ to concrete actions, Beijing Vanke’s first move has quietly landed in the tourism real estate sector, which directly reflects efficiency. Vanke’s first large-scale resort real estate project in northern China—the Tianyang Vanke · Beidaihe Town located in the Beidaihe health and leisure resort area—has fired the first shot in Vanke’s ‘internet-driven’ tourism real estate initiative.”
It is understood that Tujia’s innovative “Five-Win Model” is dedicated to helping development enterprises achieve smooth sales and improve after-sales services, alleviating the pressure of vacant properties; assisting homeowners with property maintenance and value appreciation; providing travelers with high-cost-performance, high-quality housing options and promoting a new way of leisure vacationing; fostering the rise and healthy, orderly development of the vacation rental industry; and boosting local tourism markets, increasing local fiscal revenue and job opportunities. The “Five-Win Model” promotes and realizes cross-industry, comprehensive, and deeply practical mutual benefits. It is foreseeable that Tujia’s “Five-Win Model” will become another driving force for the continuous development of the entire real estate industry.
Meanwhile, Tujia’s collaboration with real estate giants such as Vanke will undoubtedly enrich its property inventory, achieving substantial improvements in quantity, diversity, and quality, thereby offering travelers more choices and a higher-quality experience.